Product Description

For event planners, there′s no such thing as a dress rehearsal!

Any event you plan and stage is a reflection of your company′s image — from the initial invitation to onsite operations. Whether you′re planning a product launch, conference, sales meeting, an incentive event, or a gala fund–raiser, remember that the magic of a truly memorable event is in the details, but so is the devil. Special events are fraught with thousands of details, and have to come off without a hitch. Whether your event is for 50 or 2,000 people, whether it has a budget of a few thousand dollars, or hundreds of thousands, planning and executing the project is like a high–wire act without the safety nets. Event Planning gives you a blueprint for planning and executing special events with flair and without any unexpected surprises and expenses. This unique book is loaded with practical advice on every aspect of organizing and managing special events:

• Choosing the best venue
• Preparing and managing the budget
• Scheduling and staffing
• Coordinating food and beverage, décor, entertainment, and themes
• Working with professionals, such as public relations firms and creative directors.

What you don′t know or know to ask can have a major effect on the success of your event and on your budget. Event Planning takes you through every aspect of organizing and executing a successful event: the planning stages, timing and logistics, budget preparation, operations, and on–site management. Event Planning:

• Includes sample costing forms to help you generate a detailed project plan and budget.
• Explains what you need to ask before you contract with suppliers.
• Is loaded with practical tips and examples that will help you avoid expensive mistakes.
• Features a companion website with forms from the book, additional forms, author Q&A, and more.

Event Planning takes you behind the scenes, and provides practical tools for anyone who has to plan and execute a truly special event:

• Corporate in–house event planners
• Public relations and communications companies, and their clients
• Marketing and corporate communications professionals
• Fundraisers and not–for–profit organizations
• Professionals in the hospitality and entertainment industries

Product Details

• Amazon Sales Rank: #99764 in Books
• Published on: 2000-04-26
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 320 pages

Review
“…we highly recommend this well–organised, very practical book to all event planners…” (getAbstract.com, 8^th November 2005)

Review
“…we highly recommend this well–organised, very practical book to all event planners…” (getAbstract.com, 8^th November 2005)

SALES PROMOTION Magazine for Canadian Marketing Executives
Event Planning gives readers a blueprint for planning and executing special events with flair. Consider the book as preventative maintenance.

Customer Reviews

Written by a practitioner, perhaps a little short on detail
On the whole, this book, written by Judy Allen, who runs her own events business, seems to be a good choice for people starting out, but although Judy Allen is clealy enthusiastic about her subject, the book might be thought to have some limitations, perhaps lacking structure and details of some management techniques.

This is especially the case where 'Event Planning' deals with financial, safety, and project management issues. These issues are as important to the running of events as are those areas which Judy Allen looks at in more detail, such as how to select decor and deal with themes. In these cases, some other books, like 'Successful Event Management' and also 'Special Events' are particularly useful to the event organiser.

On the whole this book is one which has some strengths, in so far as it covers things like the planning of corporate events, conferences and galas, but there are maybe some things which the book includes which are, perhaps, done better elsewhere.

Professional Event Management & Organisation Specialist
Judy Allen's book is an excellent reference on how to organise any kind of event, from a small intimate gathering to a huge, corporate, global event. Her blueprints leave nothing out - even catering for contingencies, and last minute changes! A must for anyone involved in event management and organisation. Superb! Truely a professional.

Packed with Knowledge!
Details, details, details. That's really what successful event planning is all about, and that's the key to this very successful event-planning manual. Author Judy Allen notes, lists, copes with and gives an example of virtually every detail in planning anything from a sedate corporate event in a major city to a huge celebration on a remote island. She provides examples galore plus tips, questions and answers, sample cost sheets and schedules. How much floor space does a person need to be comfortable in a tent? Answer: 20 square feet. How many bathrooms should be available for a party? Answer: One per 75 guests. And don't forget to ask about the stemware, adequate parking and even the photographer's back-up camera battery. This author seems to have thought every contingency, as the book's ambitious title promises. Her one glaring omission is that she does not include the party planner's fee - our guess is that she'd be worth it. We highly recommend this well-organized, very practical book to all event planners. Don't send out press releases for your party without consulting Judy Allen.