Product Details

• Amazon Sales Rank: #119268 in Books
• Published on: 2005-05-19
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 208 pages

Customer Reviews

More Must Read Seth Godin
If you've read any of Seth Godins books you've probably got a good take on "new marketing". If you haven't you need to get up to speed. Either way this book is a must read.

Building on the themes of Purple Cow and his previous writing, this "Liars" further defines why a new approach to marketing is absolutely necessary and describes what that new approach might be.

To quote from the book;
"There are only two things that separate success from failure in most organisations today:
1. Invent stuff worth talking about
2. Tell Stories about what you've invented"

As you'd expect from a book that celebrates storytelling, its a good read. The book is full of great examples to support his views and lots of very quotable stories and anecdotes.

If you're in business I think you need to read this. And I think you'll enjoy it.

Excellent book - insightful and entertaining
This book really hits the nail on the head, revealing why much marketing just doesn't work any more, and most importantly explaining why. We not only need a compelling story that connects with our target audience, it needs to be an authentic story embodied throughout our organisation. Extremely well written and a pleasure to read.

Inspirational read
I would have scored this as 4.5 if it was possible. It only failed to get top marks from me because there was a bit of repetition/reinforcement of the central themes. Really well written. An easy going style getting across some points that in other hands would have been overly complicated (such as Peter Fisks Marketing Genius). Anyone who is wondering why their marketing campaigns are not working should read this book. Specifying your benefits is not good enough anymore - no one believes you. You have to wrap it up in a good story that resonates with your target audience.