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| Confessions of an Advertising Man
by David Ogilvy £6.19 Written in the early sixites and still relevant if you can excuse the mysogeny. A must read. (Full review in books category) | How Brands Become Icons: The Principles of ...
by Douglas B Holt £17.69 It is a book that keeps on giving. Smart way to decode and potentially try to build iconic brands. (Full review in books categ... | The Brand Innovation Manifesto - How to Bui...
by John Grant £15.84 John Grant's best for my money. Brand molcules rock. (full review in books category) |
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| A Theory of Everything: An Integral Vision ...
by Ken Wilber £9.88 Mind blowing. Worth it just to leave it around on your desk. | The Visual Display of Quantitative Informat...
by Edward R. Tufte £25.98 | The Ghost Map: A Street, an Epidemic and th...
by Steven Johnson Brilliant, brilliant brilliant. Should be a planning textbook if ift weren't so damn enjoyable to read. |
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| Orwell in 'Tribune'
One of my absolute heros in fine essaywriting form. This is what blogging should be like - pithy, terse, eclectic and enjoyable. | Perfect Pitch: The Art of Selling Ideas and...
by Jon Steel £12.48 The Daddy of pitch planners gives you a big head start as long as the planners you are pitching against haven't read it. | The God Delusion
by Richard Dawkins The fightback against superstition starts here, not for the fainthearted. |
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