Product Description

The Big Picture explains how to determine if you are in 'The Right Place and The Right Time'. Firstly it exposes the Three Key Growth Trends to determine the Right Place. Then it shows you how to determine the Right time by evaluating industry growth waves and proving Growth Factors. It explains the myth of Pyramid selling and making startling predictions on the future.

Simple, accurate and easy to read.

Product Details

• Amazon Sales Rank: #472331 in Books
• Published on: 1996-09
• Binding: Mass Market Paperback
• 64 pages

From the Publisher
The Big Picture has been the best selling book in Europe since publication because it offers the simplest, most credible explanation of why Network Marketing is booming.

We currently estimate that it and Edward's other books account for 75% of all Network Marketing books sold in Europe. Most companies in Europe recommend The Big Picture and they quote its explanations and predictions. All over Europe, Networkers send this book to sceptical journalists, regulators, accountants, bank managers and family members.

It's pretty hard to say much more!

P.S. The actual reason that this book is so successful is because it is so simple and easy to read.

From the Author
A Special Message When I tell the story of why I did all that research which produced The Big Picture I revel madly about the poverty of our industry presentations, the injustice of the media and ignorance of people towards our beloved industry. In truth I wrote this book to help me convince my family and friends that I wasn't wasting my 'god given 'talents (my mother's words, not mine) on a loser industry. I needed to prove to their conservative outlook that I was involved in a valid, effective channel of distribution that had a future.

What I ended up proving is that I was involved with one of the key industries of the 21st century and that their futures as doctors, lawyers, army officers and businesspeople were not as bright as they thought.

I'm a trained economist and strategic consultant who is more sceptical than you are. Believe me, I am. I need concrete, irrefutable arguments backed up with facts. I also need it to be presented in such a simple manner that even a general would understand (Generals only read summaries!) If I had not written The Big Picture, I would not be in Network Marketing as I would not have the belief to keep going in the pioneering days in Europe.

I'm sure if this book can excite Russians, French, Swedes, Bulgarians, Germans, Italians and Scots, then it will give you a deep feeling of certainty about the amazing future of Network Marketing. My book will show you how to convince anyone about the future of Network Marketing but I hope it will just convince you.

Carpe Diem - Seize the Day!

From the Back Cover
Once an industry has completed its Development phase, it enters its GROWTH phase. Then an industry BOOMS and fortunes are made. Network Marketing has just entered its GROWTH phase and this book, based on justifiable trends and logical theory, explains why Network Marketing (or MLM) will BOOM in Europe.

As one of the most misunderstood new industries of our time, this book is designed to leave you in no doubt about Network Marketing's potential any more as you learn about:

How to surf Trends
The People's Franchise
The Direct Shopping Revolution
The Real Power behind Network Marketing
Exposing the Pyramid Sales myth
Financial Predictions to the year 2000

Use this book to increase dramatically your understanding and confidence in the future of Network Marketing. Tens of thousands of people across Europe from government regulators and financial journalists to the most successful business people have heard the theories that make up 'The Big Picture.' Not one person has been able to challenge its logic, accuracy or predictions. This book puts the final nail in the coffins of those sceptical people who resist positive change and today we herald the arrival of a new force in business and society.