Product Details
- Amazon Sales Rank: #3998652 in Books
- Published on: 2008-02-29
- Original language:
English
- Binding: Paperback
- 256 pages
Editorial Reviews
Synopsis
The benefits of affiliate marketing have long been recognised by online market leaders such as Amazon, eBay and Yahoo, as well as more traditional "clicks-and-mortar" businesses like Tesco, John Lewis and B&Q. But, affiliate marketing also offers numerous opportunities for many small and medium sized enterprises (SMEs) to grow online. This is a practical guide for companies of any size (from sole traders to multinational corporations) on how to make affiliate marketing work for you. It uses actual case studies to reveal best practices adopted by successful online brands and highlight opportunities available to companies hoping to promote their business and drive sales through affiliate marketing. It also includes a directory of UK, European and US-based affiliate marketing networks with details of client base, set-up costs and fees.
