Product Description

Discover how you can take advantage of the most rapidly growing form of e–commerce.

Created by Amazon.com in 1996 as a way of generating sales through referrals from linked Web sites, affiliate selling has quickly mushroomed into one of the biggest sources of e–commerce revenue. In fact, experts predict that, within the next few years, affiliate sales will account for as much as 25 percent of all retail e–commerce. A major reason for this is that anyone with a Web site can start earning commissions by becoming an affiliate, and directing visitors to other sites that actually sell something.

Written by pioneering experts in the field, this comprehensive guide clearly shows how to plan, implement, and manage a successful affiliate program on the Web. Helmstetter and Metivier detail the various types of affiliate programs and explain how to choose one that fits your goals. Individuals will learn where to register for free Web pages, how to build a virtual storefront, and how to add affiliate links to their sites. Merchants will discover how to start an affiliate program, extend their marketing reach, utilize third–party tools, and much more.

Get hands–on advice and guidance on how to:
∗ Select the right affiliate program
∗ Implement the required technologies
∗ Manage content development
∗ Analyze traffic trends and drive traffic to a site
∗ Avoid pitfalls and costly mistakes
∗ Maximize commissions by refining the product mix, placement, and display

Product Details

• Amazon Sales Rank: #665693 in Books
• Published on: 2000-04-14
• Original language: English
• Number of items: 1
• Binding: Paperback
• 368 pages

Review
"Offers invaluable advice, it is also excellently planned and delivered, easy to follow and informative..." (E–Business, September 2000)

"Recommended: Helmstetter is not only for anyone contemplating affiliate selling, but will benefit every web site owner in need of extra cash" (UNIX NT, November 2000)

Review
"Offers invaluable advice, it is also excellently planned and delivered, easy to follow and informative..." (E–Business, September 2000)

"Recommended: Helmstetter is not only for anyone contemplating affiliate selling, but will benefit every web site owner in need of extra cash" (UNIX NT, November 2000)

Synopsis
Discover how you can take advantage of the most rapidly growing form of e--commerce. Created by Amazon.com in 1996 as a way of generating sales through referrals from linked Web sites, affiliate selling has quickly mushroomed into one of the biggest sources of e--commerce revenue. In fact, experts predict that, within the next few years, affiliate sales will account for as much as 25 percent of all retail e--commerce. A major reason for this is that anyone with a Web site can start earning commissions by becoming an affiliate, and directing visitors to other sites that actually sell something. Written by pioneering experts in the field, this comprehensive guide clearly shows how to plan, implement, and manage a successful affiliate program on the Web. Helmstetter and Metivier detail the various types of affiliate programs and explain how to choose one that fits your goals. Individuals will learn where to register for free Web pages, how to build a virtual storefront, and how to add affiliate links to their sites. Merchants will discover how to start an affiliate program, extend their marketing reach, utilize third--party tools, and much more.

Get hands--on advice and guidance on how to: Select the right affiliate program Implement the required technologies Manage content development Analyze traffic trends and drive traffic to a site Avoid pitfalls and costly mistakes Maximize commissions by refining the product mix, placement, and display

Customer Reviews

For newbies this will provide all the details, otherwise....
If you're new to the idea of affiliate selling then this book is very descriptive and detailed and a good companion for you along your internet travels. If however you are a seasoned marketing professional or already know a great deal about affiliate marketing techniques and methods then book will do little to further your insight into this competitive and explosive field. The book feels as though it is a university text, and many of the examples it quotes are out of date compared to the screen shots the text represents. I'm not mocking the authors or anything at all. If you're on the first year of an internet marketing degree course then this book will stand you in good stead for understanding the affiliate game, if you are however approaching your finals in this field then I'm sure your final exam papers will make equally as good a text.