Product Description

This guide, for both practitioners and academics, focuses on how to approach affiliate marketing. The authors explain the core values as well as challenging and combining established marketing theories in the light of new online marketing activities, taking into account the characteristics of the Internet and interactions among various participants and agents. Rather than arguing the rights and wrongs in absolute terms, this book presents a strategy for engaging in affiliate marketing. The authors also examine what considerations should be taken into account before doing so and investigate how to optimize resources once fully active in this area. This book focuses on how to build long term relationships with online partners, while gaining value and optimizing resources. As such, it should be of special interest to academics and students of management, marketing and business. Online advertisers and online media should also find this a valuable tool with which to understand the potential of their online return of investment.

Product Details

• Amazon Sales Rank: #1368332 in Books
• Published on: 2003-07-29
• Format: Illustrated
• Original language: English
• Binding: Hardcover
• 192 pages

Customer Reviews

excelent description of a new field
The book describes what Affiliate marketing is, and how to use it in the marketing mix. It open my eyes to a new way of thinking in terms of seeing the media as partners with focus on sharing the added value generated of working together.