Product Description

A revised and updated edition of the weight-loss classic!

Product Details

• Amazon Sales Rank: #1050 in Books
• Published on: 2007-12-17
• Original language: English
• Binding: Paperback
• 176 pages

From the Inside Flap
WOULD YOU LIKE TO EAT WHATEVER YOU WANT AND STILL LOSE WEIGHT?
Would you like to feel really happy with your body?
Are you unable to lose those last 10 pounds?
Are you a late-night snacker?
Do you find it difficult to say no to second helpings?
Do you get disheartened about your eating habits and your weight?
Then this amazing book and CD can help you!

Welcome to a revolutionary new way to stop overeating, control cravings and feel totally motivated to take exercise. Paul McKenna has developed a breakthrough weight-loss system that re-patterns your thoughts, attitudes and beliefs about yourself, your health and food to help you easily get control of your diet and lose weight permanently.

As you use Paul’s amazing system, the latest psychological techniques will automatically help you start losing weight straight away! You can use it again and again to make you feel happier about yourself as you go all the way to your ideal shape, size and weight.

"I lost weight long term and re-established a relaxed relationship with food. I honestly believe diets don't work. Paul McKenna's method does!’’

Kirsty Young.

From the Back Cover
WOULD YOU LIKE TO EAT WHATEVER YOU WANT AND STILL LOSE WEIGHT?
Would you like to feel really happy with your body?
Are you unable to lose those last 10 pounds?
Do you find it difficult to say no to second helpings?
Do you get disheartened about your eating habits and your weight?
Then this amazing book and CD can help you!
PROVEN OVER 70% SUCCESS RATE
Welcome to a revolutionary new way to stop overeating, control cravings and feel totally motivated to take exercise. Paul McKenna has developed a breakthrough weight-loss system that re-patterns your thoughts, attitudes and beliefs about yourself, your health and food to help you easily take control of your diet and lose weight permanently.
As you use Paul’s amazing system, the latest psychological techniques will automatically help you start losing weight straight away! You can use it again and again to make you feel happier about yourself as you go all the way to your ideal shape, size and weight.
‘I lost weight long term and re-established a relaxed relationship with food. I honestly believe diets don't work. Paul McKenna's method does!’
Kirsty Young

About the Author
Paul McKenna is the world's most famous hypnotist who counts many celebrities among his clients. He is also by far the UK's most successful self-help author, with over 2 million copies of his books sold. Paul makes frequent appearances on national television and radio and also runs a successful training company. He lives in west London.

Customer Reviews

My Daily McKenna Diary Bared to All (How Embarrassing): 10 lbs Down...20 to go!
So I read the book. I've decided to track my progress here so you can evaluate if this is a system that you can lose weight and stick to.

My boyfriend and I have been talking engagement, so I really want to be 30 lbs lighter for the next phase! WISH ME LUCK!!!

If you have tried every other diet and failed...or if you have never tried one and are overeating but cannot stop, this is the book for you. I swear, it cannot fail if you follow his 4 golden rules. Plus his CD included is genius and will help you every day when you listen. Even for us non-believers.

20Nov08

1. I've lost 10 pounds in 2 weeks - without giving up any food I like
2. I discovered I used to be super- anxious around food (I never knew!) and I have stopped overeating
3. I am strangely "happier" all the time (could be the book, or could be quitting my stinky job)
4. I look in the mirror and see a more beautiful body for the first time in years
5. I have never enjoyed eating as much as I do now

I was a SUPER skeptic - I've never bought a diet book in my life, and I have never succeeded in a diet.
This book IS NOT a diet. It's an eating system - one you can live with and enjoy forever. It teaches you

1. How to not overeat - easily (I've been a PIGGY eater since the day I was born)
2. How to discover and dismantle the reasons you overeat (even if you didn't know you had any)
3. How to control cravings / learn the difference between hunger and cravings
4. How to love what you see in the mirror / see a path to the thinner you

This is not a book for the faint at heart - it will make you laugh at his jokes, and cry at your own emotional issues that your overeating revolves around...and give you a way to manage them. Now I understand why all those people on Richard Simmons shows cried all the time.

At the beginning of the 2nd week I have not listened to the CD and have not been practicing McKenna's Golden Rule No. 3 as well as I did in week 1, but I am still losing weight and not overeating at all. This week feels more like happy, relaxed, manageable real life eating, rather than that First Week Diet I Can Do It gung-ho attitude that fades quickly during diets.

14Nov08

In the first week I listened to the CD every day, and practiced the "method" religiously.

I started to tell friends and my mom (who has struggled with weight her whole life) about the book and they laughed at me. They don't believe a hypnotist can make you skinny. I am mortified, but the system is working...so will the last laugh be on them!?

10Nov08
I read the book in one night and felt profoundly different around food the first time I sat down to eat - I used to have absolutely no self-control around food I liked. Now...it doesn't feel like a problem for me to be around it and not overeat / overindulge. The book even taught a trick for learning to "hate" your worst food enemy - mine's cheese.


Stay tuned, I'll check in in a few weeks to state my weight loss progress. And I promise to be truthful. Ugh, how embarrassing...

Total rubbish
Total rubbish. This book/cd is a good money making machine for Paul Mc Kenna. Clever bloke. We are the idiots who are buying it and making him rich. Ooops.

I'm a major sceptic and it worked for me!
I am very sceptical about 'self-help' books, they seem to state the obvious and make you pay large amounts of money for it. However, I bought this on sale (sorry Paul!) as a buy three get one free deal - I couldn't find a third book I liked, I knew I needed to diet, and it was there. It sat on my bookshelf for months, unread. One particular Sunday, when depression over my weight and my job had made me hit an all-time low I was so desperate I read it. Cover to cover, in one sitting, to my surprise. I burst into tears at one point, embarrassingly, when a particular chapter made me ask myself how I could be so - neglectful? uncaring? - of myself. This is why I'm wary of self-help books, normally, that kind of thing gives me the creeps, but he put it in such a sensible, natural way it caught me off guard. And it made me think, because it was true. Then I listened to the CD, willingly, every day for over a month. The only slightly jarring note I found is that some of the words he uses on the CD are American, not English, and I find it breaks my mood slightly, but it was worth persevering.
Yes, it stated the obvious in some places, but explained it in a way that really made sense to me, at last. Eating for emotional support: he made me spot the triggers, and now I've actually stopped doing it. Eating when I wasn't hungry, being a member of the 'clean plate club': not any more. Yes, it takes will-power as well, of course it does, but I don't feel guilty (oh, joy!) when I eat chocolate or a pizza, and I (usually) don't finish it because I genuinely don't want to, so I don't feel deprived, just smug.
I've lost over two stone and I actually prefer to eat healthily, now; I'm very proud of myself, and grateful to him.
I recommend this: he explains things in a very down-to-earth way, he really does make sense and if you honestly want to lose weight - he will help you do it.