Product Description

Mark Hughes' secret of his success lies in the fact that he made his company a magnet for media attention and word-of-mouth publicity by any means necessary. Most notoriously, he persuaded the town of Halfway, Oregon, to rename itself Half.com (his company name). This stunt was called, by Time magazine, one of "the greatest publicity coups" in history. In this groundbreaking book, Hughes offers practical advice on the art of "buzz marketing". He draws on real life examples and explores the six secrets of great word-of-mouth campaigns. An ideal and effective guide.

Product Details

• Amazon Sales Rank: #23399 in Books
• Published on: 2005-08-01
• Number of items: 1
• Binding: Hardcover
• 256 pages

Synopsis
Presents case stories of companies that successfully used "buzz marketing" practices to break into ad-saturated markets, identifying six variants of word-of-mouth marketing that can be implemented without large advertising budgets.

Customer Reviews

A fun read
I enjoyed this book and though it was full of good practical stuff eamples being 6 buttons of Buzz, most frequently written stories, content not ads.

It is not a theoretical text book but it never set out to be, rather it is a fun and amusing insight into one man's journey and ideas.

If you've some spare cash buy and enjoy.

Started off okay... but then lost it's way
I often enjoy reading exciting stories about how a business came from nowhere to become a big success, and from the reviews I thought this might be an interesting case study.

Unfortunately it was kind of a one trick pony (based on a one-off publicity stunt, and not one that was really associated with the product they were selling)... and therefore the ideas the book promotes are not groundbreaking, and really quite poor.

It also tells a few anecdotes about how some other companies adopted a similar buzzmarketing approach to raising the profile of a product or brand, but none very relevant to small businesses who this book is targeting.

It's really about publicity stunts, which is nothing new.

Saying that, the first few paragraphs were good.

Thanks. Hope this helps. But I would recommend reading something like Purple Cow by Seth Godin.

Outstanding........book!
I have about 9 books on the go at the moment. But..This book has taken me away... I really enjoyed the stories and authors style of writing. Its funny! Its informative! Budgets are getting smaller, but your ideas can be bigger!

It has changed the way I do my job. Get it!