Product Details

• Amazon Sales Rank: #150038 in Books
• Published on: 2008-01-03
• Original language: English
• Number of items: 1
• Binding: Paperback
• 336 pages

Review
"A great teaching aid - it covers what my students need to know and is written in such a lively style that they want to read it!" Susannah Bowen, Publishing and Communications programme, The University of Melbourne "The most comprehensive and useful tome on book marketing available. It is an indispensable teaching tool and guide." Gian Lombardo, Publisher-in-Residence, Emerson College, USA, and Director, Quale Press "An essential book for every publisher's marketing department." Andrew Welham, Deputy CEO, Octopus Group "An invaluable resource for authors, students and indeed anyone who wants to venture into the writing world." Dr Livi Michael, author and lecturer in Creative Writing "Reinforcing the basics of marketing techniques, and applying them to the book trade, this volume is designed for anyone who wishes to learn how books are marketed." Book News, Library Publication - USA, Spring 2008 "A veritable encyclopaedia of book marketing." "Relevant to such a wide audience. A complete novice could pick this book up and get a tremendous amount out of it[...] and yet it is far from basic." "This useful book would be a valuable addition to the marketing department of any publisher." On Course, Spring 2008 "The bible for book marketers in publishing." "It's wit and wisdom - not to mention its realism - are crucial aids to any writer." "Much more then a guide: it is also an up to date picture of the publishing world today." "It will certainly top our reading lists at Oxford Brookes." Handling & Storage Solution, 30 Nov 2007 "Over the years the books has attracted innumerable compliments for its common-sense and practical information: it has appeared on reading lists everywhere, on the shelves of libraries supporting study in field, and in small firms and departments where publishing and bookselling take place for real" "One reason that the book has continued to do and sell well is that it does what it says on the tin- it offers a great deal of sensible and relevant information that readers really want and need." "Baverstock has updated this practical guide in a way that will appeal to readers not just n the UK but anywhere" Library Review - Aberdeen

Susannah Bowen, Publishing and Communications programme, The University of Melbourne
"A great teaching aid - it covers what my students need to know and is written in such a lively style that they want to read it!"

Andrew Welham, Deputy CEO, Octopus Group
"An essential book for every publisher's marketing department."

Customer Reviews

Excellent handbook
I used an older edition of this book and have just updating to this new edition. Really valuable - clear and concise information. The stuff on marketing to librarians and email marketing is particularly useful for me. Should be on shelf (or on the desk!) in every publishing company marketing dept.

Horrific
This book was not clearly layed out and hard to follow.This book varied a lot from bad to worse. I just found it wasn't what I looking for as it was nearly impossible to know what Alison was banging on about

It has to be the most useful tool on my desk.
Well laid out and written in easy to understand English, this book is ideal as a learning resource or a quick reference guide. Now that I have a copy it will become well used within months. As a first-time publishing marketeer it has been one of the most valuable aspects of my induction.