Product Details

• Amazon Sales Rank: #62292 in Books
• Published on: 2008-01-03
• Number of items: 1
• Binding: Paperback
• 336 pages

Shelia Lambie, senior lecturer in marketing at the Oxford International Centre for Publishing Studies
"A new edition of a guide to marketing for publishers has been well worth the wait..the bible for book marketers in publishing..everyone involved in publishing needs to have access to a copy."

Susannah Bowen, Publishing and Communications programme, The University of Melbourne
"A great teaching aid - it covers what my students need to know and is written in such a lively style that they want to read it!"

Andrew Welham, Deputy CEO, Octopus Group
"An essential book for every publisher's marketing department."

Customer Reviews

Excellent handbook
I used an older edition of this book and have just updating to this new edition. Really valuable - clear and concise information. The stuff on marketing to librarians and email marketing is particularly useful for me. Should be on shelf (or on the desk!) in every publishing company marketing dept.

Horrific
This book was not clearly layed out and hard to follow.This book varied a lot from bad to worse. I just found it wasn't what I looking for as it was nearly impossible to know what Alison was banging on about

It has to be the most useful tool on my desk.
Well laid out and written in easy to understand English, this book is ideal as a learning resource or a quick reference guide. Now that I have a copy it will become well used within months. As a first-time publishing marketeer it has been one of the most valuable aspects of my induction.