Product Details

• Amazon Sales Rank: #68481 in Books
• Published on: 2004-05-01
• Number of items: 1
• Binding: Paperback
• 176 pages

Synopsis
The basic business model of the book publishing industry remained largely unchanged between the Great Depression and the turn of the Millennium. Print a lot of books, try to get them reviewed so that stores would stock them on consignment, advertise, then hope that they don't come back as returns. Small imprints and self-publishers were reduced to begging distributors to accept their titles at discounts of 60% or more, and were expected to accept returns in any condition and quantity. Print-on-demand book publishing, combined with short-discount distribution and Internet marketing, is turning the publishing business on its head. For the first time, authors are finding that they can launch their own publishing businesses and earn more from their writing than they would with a major trade publisher. Small imprints can invest their scarce resources in acquiring, designing and promoting new titles, rather than gambling on tons of books that cost money to keep in inventory. This book details the new method with which authors and publishers alike can use POD to cut costs and increase profits, while reaching new readers through the magic of Internet marketing.

Customer Reviews

Indispensable
This book is an indispensable guide to the subject of Print on Demand (POD).

As someone who is now into POD, but never knew anything about traditional publishing, I particularly enjoyed his explanations of how traditional publishing works, and he provides a compelling, well-presented case for the cost-effectiveness of the POD route in comparison.

You can also try "Aiming at Amazon" by Aaron Shephard. I don't know either of these authors, but every time I read these two books I find some new points I can apply to my own self-publishing site adpublishing.eu.

Print on Demand comes of age
In these days of saving the environment, we must all do our bit. I have done mine by saving several trees' worth of stamps thanks to Morris Rosenthal's 'Print on Demand Book Publishing'.

Print on Demand (POD); only print a book if someone demands it.
POD means no more posting hundreds of copies of your manuscript to hard-boiled agents, no more giving your long-suffering postie a sore back and laying waste to acres of forest only for the jaded publishers to drop it into their wastepaper bins because they did not see a bestseller after two pages. With POD you can bypass the industry, produce and publish your book, show it to the world and let the public decide for themselves. As Shakespeare nearly soliliquised, to buy or not to buy.
Print on Demand. What an idea! How simple, how obvious, how come?

This is where Morris Rosenthal comes in. 'POD Book Publishing' tells you not only that it can be done, but that it can be done by you. And how to go about it.

In straightforward approachable English, Morris demonstrates that POD is the future of publishing. Soon people will marvel that publishers once spent a fortune producing thousands of books to clutter up their warehouses while rejecting most of their potential clients.
This is a practical manual and Morris shows you how to turn your writing dreams into reality. Starting with nothing but your work and ambition, you can make it real.

Before I discovered Morris's book I was just another author wannaby, hoping that if I sacrificed enough trees to make stamps and manuscripts, a publisher might recognise my genius and make with the contract. Me and a million others. Maybe, I thought, if I rework the opening chapters a few more times It will persuade a drowning agent to clutch at it. Maybe I should compromise my work.

Today? I have published three books of my own with more in the pipeline, and am about to publish books for others (but only because I think they are good enough - I make the decisions now). Do I compromise my work? Why should I? Why should you?

If you want to metamorphose from being an author wannaby into a successful published writer with a bank manager who opens the door for you, check out this book.

And save those trees!

Great Book
I have been pondering about whether to buy this book for a long time. The foner books website gives lots of useful information, that I have read over and over again; so I thought it was time I bought the book. This is an ideal book for anyone who is thinking of self publishing, while restricting the risk, or for anyone who likes the idea of setting up a publishing company.
Very well written, clear and concise, the writer puts a very compelling case for the Print On Demand business model.
I would recommend this book to anyone with an interest in this field.