Product Details

• Amazon Sales Rank: #184199 in Books
• Published on: 2004-07-31
• Original language: English
• Number of items: 1
• Binding: Paperback
• 288 pages

Customer Reviews

What every author needs
The big question mark with Print On Demand publishing these days is "How on earth can I publicise my book once I have it up on Amazon?" One way to answer that question is to buy Carolyn Howard-Johnson's book and use it as a checklist of activities to promote your work personally.

This book is a very valuable list of cut-price activities that any author can carry out to put their book in public view. I have found it of great assistance in promoting my 'Virtual Trilogy' and the list of web addresses she gives have gone straight into the 'favorites' database.

Well worth the money and essential reading for POD - and offline publishers alike.

The Mount Everest of self-promotion.
Packed full of things that need to be done and ideas about how to do them. The focus is on the Uncle Sam side of the pond, naturally, given where the author maintains her nest - but then that's exactly what a lot of authors need. Embrace the global economy (via Amazon) before the low-emission dolphins push it back into the box and you're limited to the part-time bookshop in the local village again. A lot of this will translate very successfully to the UK psyche and UK markets and a lot of the suggestions you can cheerfully implement _from_ the UK for other markets. It's a solid book and there are no seats provided for the weary to rest on - imagine someone throwing a can of "Excellent Suggestion" at you every time you turn the page. I suspect that this is a clever and deliberate ploy; you need to turn up your collar, put your head down and keep walking forward relentlessly through this book in much the same way as you need to with any self-promotion.

The Frugal Book Promoter
The Frugal Book Promoter: How to do What Your Publisher Won't is a comprehensive guide to marketing for writers. This book contains helpful lists such as One Dozen Publicity No-Nos and the 19 Commandments for Getting Free Publicity. The author has also included numerous chapters containing hints and tips for building a media kit, building up name recognition, and creating mailing lists. Furthermore, this book illustrates realistic ways to improve your marketing strategies at writing conferences, book expos, on the web, and during media events.

Each of the informative sections contained in this book contain very complete and realistic solutions to marketing for writers. Many of the chapters include examples and samples associated with each appropriate idea. Often the author even includes blank or skeleton form letters with these resources. In this way, the reader can easily take his or her new found knowledge and adapt these resources directly to his or her own marketing needs.

The Frugal Book Promoter: How to do What Your Publisher Won't will be a useful reference to any writer, whether he or she is a newbie or an old hand at promoting his or her work. To this end, the author illustrates the tried and true common sense methods of book promotion for those new to marketing but also adds a wide array of novel ideas for those wanting to add a new dimension to an exiting marketing strategy. Moreover, this book demonstrates that as a writer it is important to think and plan a marketing strategy long before a book is published.