Product Details

• Amazon Sales Rank: #9799 in Books
• Published on: 2008-09-17
• Original language: English
• Number of items: 1
• Binding: Paperback
• 273 pages

Synopsis
Communications expert Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. Luntz has used his knowledge of words to help more than two dozen Fortune 500 companies grow. He tells us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was sma

Customer Reviews

It's good, but it's not quite right
Okay, so I was expecting a lot from the grandiose title. I *was* left a little disappointed and by 3/4 of the way through the book wanted to just stop reading....however I didn't.

I took a reasonable amount from the first half of the book, and from the "words that work" chapter but it would be churlish not to recognise that this is an All-American book, by a right-of-centre American. So don't expect it to have global appeal.

I'm no Dickens, but there were moment when I thought that the author had lost the plot - there's sections that just don't seem to fit with each other!

I enjoyed the read. But it's not the cure-all that it promises to be.

Utter tosh
This book doesn't contain a single useful idea. Unless, that is, you want to use language to manipulate and lie and pull the wool over people's eyes. Anybody who puts Dr in front of their name (unless they are real doctors) is up to no good.

Academically good but practically awful for my business
My work heavily involves communication for others and my own businesses. This book is awful for someone like me wanting a practical way of improving communication for my own and business benefits. The author goes on about communicating effectively... I fell asleep 2-3 times and only managed to get through a quarter of the book before I realised it is totally useless to me as small business owner with an entrepreneurial streak. Nothing practical about this book. Reads like a dull university book for students, very political and America orientated - not practical or enjoyable to read. Author seems to spend a lot of time on saying how great their career has been and what successes they have had - don't deny it but this book doesn't help me one bit. Much better books on communication out there. Avoid if you are looking for real life business communication knowledge and skills. Can only imagine politicians or students finding this remotely useful as a text.