Product Details
Brain Trainer

Brain Trainer
From Flair

Price: £30.00

Availability: Usually dispatched within 1-2 business days
Dispatched from and sold by Hamleys

Average customer review:

Product Description

As featured in Hamleys Brain Gym. Use the Brain Trainer to enhance your memory and mind capacity. Designed in Japan this clever device can be used anywhere! Requires 2 AAA batteries (not included).


Product Details

  • Amazon Sales Rank: #6331 in Toys & Games
  • Brand: Flair
  • Model: 50100
  • Released on: 2006-05-15
  • Dimensions: 4.53" h x 3.54" w x .98" l, 3.31 pounds

Editorial Reviews

Manufacturer's Description

Experts point out that your brain needs a workout just as much as your body!

  • "The next big fitness movement is the brain fitness movement."says Dr Gary Small, who wrote 'The Memory Prescription'.
  • "We can modify a lot of the risk factors for brain disease in the same way that we can reduce the risk factors for, say, heart disease."
  • "The brain is the most powerful 'muscle' in the body."says Tony Buzan, originator of Mind Mapping.
  • "If you don't use it, or use it badly, it becomes flabby."


    The Brain Trainer is a state of the art palm sized module that enhances your memory and mind capacity with 4 training models.

    Each one is a test of speed and accuracy. Use it as a brain exerciser on a regular basis. Each 'workout' can be completed in a few minutes. Just 3 minutes per day will help mental agility and may help to ward off dementia in the long run.


    Feedback is indicated on 5 performance levels ( Excellent, Very Good, Good, Average and Fair) and the Brain Trainer stores performance data so progress can be monitored over a 12 month period.

    These exercises were devised and developed by Professor Kawashima in Japan. His book about training the brain sold over a million copies and the resulting electronic device - the Brain Trainer - has been phenomenally successful.

    The concept has a universal audience:
  • 18+ Train the brain:
  • 30's/50's Maintain mental capacity:
  • 50+ Retain the brain.

    Product features::

  • Large buttons and easy to read screen. :
  • Stand alone unit – no additional ‘hardware’ required. :
  • Can be used absolutely anywhere! Brain Train on the go. :
  • Data, reset, sound (silent), and animation functions:
  • Comes with full instruction and training manual. :
  • Requires 2 x AAA batteries (not included).

    A unique product that will improve your mental agility and memory power!


  • Customer Reviews

    EXTREMELY CHALLENGING5
    I CAN NOT FAULT THIS PRODUCT. I HAVE FOUND IT TO BE VERY CHALLENGING AND MENTALLY STIMULATING. YOU KNOW WHEN YOUR HAVING A BLONDE DAY AND YOUR BRAIN IS A SLEEP WHEN YOU JUST CAN'T MATCH THE SAME DIZZY HEIGHTS YOU ACHIEVED PREVIOUSLY. I HAVE FOUND MY MEMORY AND CREATIVE SKILLS HAVE IMPROVED GREATLY SINCE USING THIS PRODUCT. I CAN'T UNDERSTAND SOME OF THE BAD REVIEWS BASED ON THE PRODUCTS DURABILITY. ONE REVIEWER COMMENTED ABOUT THE NUMBERS ON THE BUTTONS NOT BEING OF A VERY HIGH STANDARD. I HAVE BEEN POUNDING ON THE BUTTONS FOR QUITE A FEW WEEKS NOW, AND I HAVE NOT EXPERIENCED THIS PROBLEM. I SUGGEST THIS DISSATISFIED CUSTOMER CUTS THEIR NAILS ON A REGULAR BASIS BECAUSE MY NAILS ARE QUITE SHORT AND I HAVE NEVER ENCOUNTERED THIS PROBLEM.

    TO SUM UP FOR THE PRICE A VERY PRACTICAL,DURABLE AND ADDICTIVE LITTLE DEVICE.

    A great product that falls short on one aspect of durability.1

    When I got one of these, I thought it was great! It was one of the few things in life that is good for us and fun to do at the same time! Sadly, as with many good ideas that are produced today, it falls short on one key aspect; the item is well-made and I feel would have been quite durable, had it not been for one small, but important thing; the numbers and symbols on the key pad. These are only put on by the use of transfers, and as a consequence, these wear off after a very short time indeed... As one has to press rapidly and often when performing the various tests, this was a big mistake to use such a cheap method of manufacture... OK, so perhaps one can just about remember how the numbers were laid out on the key pad, and can perhaps at times rely upon memory (a test all of its own indeed!) but still, it's not really practical to be punching a bunch of blank keys in the hope that you have remembered correctly - and this naturally hinders the proper tests anyway, and so one would not get accurate results from performing them... Speed is of the essence here, and so one is trying to think what was where... The numbers and symbols on mine wore off after only about three or four weeks. I did get a no-quibble replacement, but have been 'put off' using it as frequently as I would since, because it is quite obvious that this will happen again, as it wasn't a fault, but due only to poor quality.

    Despite how good everything else was about this product, sadly, I am only able to award it a single star, this is because, though the problem be a small one, it is nevertheless extremely vital to the proper operation and function of the item. What a terrible shame...

    A great idea ruined by a manufacturer attempting to save money...

    Useful and interesting4
    I liked this. I bought it because I am writing a children's book about the brain and am including a chapter on brain-training. This is obviously not as wide-ranging or elegant as the Nintendo device, but I feel that for the money it's a very good addition to your brain-training exercises. One of the exercises really tested me and I improved extremely quickly, which was encouraging! No, it's not very beautiful, but I'd recommend it for its usefulness and simplicity. I can't remember what the full price is but I paid around £17 and was very happy.