Product Description

A perfectly poured history of the world′s greatest beer.

"Joseph Conrad was wrong. The real journey into the Heart of Darkness is recounted within the pages of Bill Yenne′s fine book. Guinness (the beer) is a touchstone for brewers and beer lovers the world over. Guinness (the book) gives beer enthusiasts all the information and education necessary to take beer culture out of the clutches of light lagers and back into the dark ages. Cheers!"
–Sam Calagione, owner, Dogfish Head Craft Brewery and author of Brewing Up a Business, Extreme Brewing, and Beer or Wine?

"Marvelous! As Bill Yenne embarks on his epic quest for the perfect pint, he takes us along on a magical tour into the depths of all things Guinness. Interweaving the tales of the world′s greatest beer and the nation that spawned it, Yenne introduces us to a cast of characters worthy of a dozen novels, a brewery literally dripping with history, and–of course–the one–and–only way to properly pour a pint. You can taste the stout porter on every page."
–Dan Roam, author of The Back of the Napkin: Solving Problems and Selling Ideas with Pictures

Product Details

• Amazon Sales Rank: #42245 in Books
• Published on: 2007-10-19
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 288 pages

Review
"This book is telling of the legends of Guinness – the stout, the men and the mythology."  (Retail & Leisure International, December 2007)

"...should be on the shelf of anyone who professes to want to learn more about the last 250 years of brewing"  (What′s Brewing, December 2007)

"...an absorbing tale, brilliantly handled."  (New Imbiber, December 2007)

"This is a thoroughly enjoyable, complete chronicle of a great been business."  (World Business, December 2007)

Review
"This book is telling of the legends of Guinness – the stout, the men and the mythology."  (Retail & Leisure International, December 2007)

"...should be on the shelf of anyone who professes to want to learn...about the last 250 years of brewing"  (What′s Brewing, December 2007)

"...an absorbing tale, brilliantly handled."  (New Imbiber, December 2007)

"This is a thoroughly enjoyable, complete chronicle of a great been business."  (World Business, December 2007)

New Imbiber, December 2007
"...an absorbing tale, brilliantly handled."

Customer Reviews

Brewer's Delight!
I must admit that I bought this book for my dad after seeing it in a high st bookshop - sometimes I'm not sure who he loves more - Guinness or his family. Anyway, after reading the first few pages, I ended up reading it myself. This is a brilliant book for yes, history lovers (the book tracing the steps of the Guinness family) but also business people or entrepreneurs who are interested in finding out how this huge brand has pioneered over the years and the amount of work that goes into the quality of the famous black and white pint. This is a great read for the winter; sitting back in front of the fire with yes, pint of Guinness in hand!

Could have been much better
Considering the access the author clearly received to Guinness insiders, this could have been such a better book, but there is a great deal missing: nothing on the "secret ingredient" (Guinness flavour extract) the company uses to make its stout around the world, for example. And the details of the family's origins are now out of date, too.

Average
The book is a bit boring, it is a great history book but I expected more about the "inside" of Guinness. It is more about the beer itself - which is understandable - than about the company.