Product Description

You’ve heard stories about people making their fortune creating Web sites and selling merchandise on the Internet. You’ve been eager to jump right in and take a shot at striking it rich, but you’re not quite sure how to get started—or if you’re business–minded and tech–savvy enough to succeed.

Starting an Online Business for Dummies will show you how easy it is to get your ideas off the ground and on the Web. You’ll be able to take advantage of everything an online business has to offer, without an MBA or years of experience! This updated, hands–on guide gives you the tools you need to:

• Establish and promote your business
• Advertise your site
• Build a business with online auctions
• Keep your business legal and lawsuit free
• Impress customers in the virtual world
• Publicize your business with Google, Yahoo!, and Microsoft
• Conduct electronic payments
• Utilize VoIP, site feeds, blogging, and affiliate marketng

You’ll soon begin to realize that online business is not confined to large corporations or even businesses with storefronts. With this handy, straightforward guide, you will have your business online and ready to go in no time. There’s also a chapter on hot new ways to make money online, such as selling on Amazon or promoting on Flickr. The 5^th edition of Starting an Online Business for Dummies helps you help your business can reach its full potential!

Product Details

• Amazon Sales Rank: #40906 in Books
• Published on: 2007-04-10
• Original language: English
• Number of items: 1
• Binding: Paperback
• 432 pages

From the Back Cover
Make the most of VoIP, site feeds, blogging, and affiliate marketing

The newest, fastest ways to establish and promote a lucrative online business

It′s never been easier to get an online business up and running! From identifying your market to building your Web site to attracting (and keeping!) customers, this friendly guide covers it all. You′ll take advantage of the latest Internet marketing trends, secure your site, receive online payments, and deal with legal and tax issues — all from the comfort of home.

Discover how to:

• Draw up a cyberbusiness plan

• Acquire equipment and inventory

• Market to customers around the world

• Improve your search engine ranking

• Set up Amazon, Yahoo!, and other storefronts

About the Author
Greg Holden is the founder of Stylus Media, which creates Web pages for small businesses. An eBay PowerUser, he has authored more than 35 books and numerous magazine articles.

Customer Reviews

For Americans ONLY!
Has a lot of good points to starting your own business. BUT! All the programs, tax matters, banking is for the US in US market. None of this stuff works in the UK, Europe or the rest of the world. For instance, you cannot sign up with Yahoo! store front unless you are a US company.

US Book Sold To UK Market
I'm returning this book after finding key parts of it were relavent only to the US, not UK (US tax law, US websites, etc). Why don't Amazon.co.uk make this clear? If you're in the UK buy something else.

A good foundation book
A great book for anyone wanting basic knowledge of how to start an online buisness. I'd say it's definetly geared more towards online stores than selling skills online. None the less a good book for beginners, if you don't mind hearing the word Yahoo! advertised on everyother page.