Product Description

This book unlocks one of the great secrets about copywriting by revealing the vast range of opportunities that exist outside the world of TV advertising. The author shows how good writers are always in demand by companies and their agencies to tackle the mountain of brochures, mailers, letters and PR material they need to saty in business. With the help of this book, would-be writers, as well as establihsed writers and journalists, can learn more about this lucrative line of work and how to break into it. The author covers markets, briefings, style techniques, concepts and campaign development as well as practical aspects of freelance work such as handling invoices and organising your workload.

Product Details

• Amazon Sales Rank: #463881 in Books
• Published on: 1999-08-31
• Original language: English
• Number of items: 1
• Binding: Paperback
• 160 pages

Review
'Once you understand the tricks of the trade, copywriting can be a fascinating form of writing - and one more highly paid than most. Diana Wimbs explains how it is done, and also shows how to find clients and to grow your own copywriting business.' Writing Magazine (September 2007)

Customer Reviews

An excellent starting point...
.
As someone who has just taken an interest in copywriting, I found this book very practical and stimulating. There seems to be much US based literature on the subject - but very little in the way of the British market. Wimbs has addressed this issue.

I would recommend it to anyone just starting out in this line of work. I plan on keeping it handy and no doubt - will refer to it often.

OK but pretty basic
The book is well written, but does not really go into the practical nuts and bolts of how to get copywriting business. As an introduction it is very good, but those with a little knowledge of copywriting will want someting a little more in depth.

Excellent!
I've read lots of US books on copywriting, but until I read this book, I hadn't found a good one for the UK market. Practical, amusing in places, and full of good advice for anyone wanting to have a go at copywriting. Recommended!