Product Description

A revealing guide to the art of sales

Unlike any other sales book on the market, this one-of-a-kind sales guide goes beyond common sales techniques and introduces a radically different approach. Infamous “Mayflower Madam” Sydney Biddle Barrows and “Millionaire Maker” Dan Kennedy divulge the art of “experience sales,” and reveal exclusive sales secrets for increasing sales and profits without increasing advertising expenses. Through racy examples and entertaining anecdotes, you are given unique sales pearls including how to unearth your prospects’ unspoken expectations, how to appeal to current customers and new prospects, and how to elevate the value of your service and product. You learn how to use interconnected sales processes such as sales choreography, reverse engineering and prospect selection to create a complete, highly successful sales design that builds trust and induces new and repeat sales. Provocative and clever, this guide invites you to think differently and provides the ultimate payoff for doing so—greater product value, quality leads, increased sales and skyrocketing profits.

---

Product Details

• Amazon Sales Rank: #118971 in Books
• Published on: 2009-02-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 288 pages

About the Author

Sydney Biddle Barrows, known today for her innovative, unorthodox, approach to sales, is perhaps best known for her reign as the Mayflower Madam when she founded and operated New York's most elite, premium-priced escort service. Her autobiography and bestselling book, Mayflower Madam, was recognized as one of the best business books of its year by Fortune magazine. Today, Sydney is a successful sales consultant advising million dollar companies and entrepreneurs within multiple industries.

Dan Kennedy is provocative, irreverent and sarcastic - but most important, he's effective. His unmatchable advice has earned him the moniker Millionaire Maker. Every year, he and his network of consultants help more than a million business owners succeed.

---

Customer Reviews

Superb
As a sales trainer I wondered what on earth the content of this book would be but I was pleased to find that it not only cuts through the BS that many other sales books purport, it hits home on sooooo many levels. Real world advice, tips and common sense. Common sense is sometimes overlooked or replaced by technique but this has both. I really hope Sydney comes and speaks in the UK as I will be there listening to her. I suggest you buy it...NOW! Thanks again Sydney (and Dan) for this very valuable addition to my collection.