Product Description

In this manual John Shaw shares what only years of experience can teach - his personal game plan for running a profit-making photography business. He provides a discussion of all aspects of the business, including legal and financial issues, equipment, computers and software, copywriting, storing, and filing slides, packaging and mailing photographs, invoicing, and office management. He also examines the kind of pictures that will sell, finding clients, marketing strategies and selling rights.

Product Details

• Amazon Sales Rank: #238455 in Books
• Published on: 1996-12-01
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 144 pages

Customer Reviews

Great, no-nonsense approach with specific recommendations
I am still in the processing of reading, re-reading, and applying what Mr. Shaw wrote in his book--in other words I am not a professional nature photographer...yet! However, I found the information in this book to be extremely informative. He gives great no-nonsense advice about becoming a professional nature photographer. He doesn't give us a pipe dream by saying that it's going to be easy. Like any other business venture, it will take effort to make it work.

Very early in the book he establishes what this book is and what it is not. It IS a description of what has worked for him: publishing his pictures in the printed media. It Is NOT a book that describes the technical aspects how to take great pictures (f-stops, shutter speeds, composition, etc.). He has written a number of other books on those subjects. It is also NOT a book on how to sell your pictures in galleries or how to approach retail buyers about ways to display and sell your pictures in stores.

One of the things I most appreciated was his recommendations about the equipment you will need. He doesn't endorse any particular brand of camera (though it's rather obvious from his captions that he uses mostly Nikon equipment). However, he does give specific advice on the types of lenses you will need and the features that he would look for if buying a camera. He also gives recommendations on the types of filters you might need.

On other (non-camera) items he does, however, give specific name-brand recommendations for such things as tripods, light tables, loupes, slide labels, database software, and other miscellaneous accessories (many of which I hadn't considered before). On most of these, however, he gives multiple recommendations. He even provides a list of manufacturers to contact for more information. I already had a good camera, so I especially appreciated his specific recommendations on accessories. I am quite sure that it has saved me hours of work in looking for and considering what will and will not work.

As mentioned earlier he explains what worked for him: getting his images published in the printed media. His general recommendation for beginning photographers is to first approach (low-circulation) magazines to sell pictures with an article. He gives some very compelling reasons why this is a good idea. He also gives numerous examples of the types of correspondence that you can expect when approaching a potential buyer.

He also explains a little the type of images that photo editors are looking for. (It's unlikely that they'll need another image of a moose, elk, bear, or deer in Yellowstone!)

Another thing that I found helpful was his explanation of his personal filing system. Once again he gives some no-nonsense advice here. His recommendations seem practical but not overly costly. If I have one gripe with the book it's that he doesn't give a complete listing of the categories he uses for his own work. He gives a partial list (which I will probably use as a base) but I wish he would have listed all of his categories. (He indicates in the book that there are roughly thirty.)

Aside from all of the above he has some WONDERFUL photographs in the book. Most of the photos are there without being referenced in the text, but just looking at them inspires me to want to become a better photographer.

Buy it. Now.
I had read two of John Shaw's other excellent books, so I was pleased to come across this one just as I began to consider going pro myself. This book was virtually perfect for me. (See Alan Nielsen's review for an excellent summary of what Shaw writes.) It seems I now know everything I need to to decide if this profession is really for me, and, if so, how to go about getting started. My only complaint is that it is already somewhat out of date, as 3 of the 6 books from his reccommended list that I tried to buy here are out of print (Amazon said they would look for them.)

Whole Truth from a Pro for Aspiring Pros
Ah, the glamorous and exotic life of a professional nature photographer. Wouldn't it be great to give up the daily grind and explore wild places while on assignment for a big magazine? That's the first myth of the business John Shaw dispells in this no-secrets-hidden book.

Chapter by chapter, he reveals what has worked for him in his 25 years as a full-time nature photographer. No preaching, no cheerleading -- just the straight scoop on what works and what doesn't from one of the most-recognized how-to authors on the subject.

This volume departs from Shaw's photo field techniques advice of earlier titles and dives head-first into the business end of nature photography. It's full of sound advice for beginner or pro. And the information is written in John's clear, concise, clean style. It sounds cliche, but this book must be read by anyone thinking about this business -- preferably before you give up your day job.

And if going pro isn't what you really want to! do, then learn nature photography techniques from this expert teacher in his four previous books.