Product Description

There have been many books written on good business practice. All eminently sensible. All based on logic, common sense and good manners. It is essential if you want to be a supermarket manager. But for those wishing to break new ground, it is not enough. Logic and common sense have a habit of leading us to the same conclusions. If you are going to make your mark on the world you have to start thinking differently. To think differently, you have to think illogically. "Whatever You Think Think The Opposite" looks at life the wrong way in a bid to explain the benefits of making wrong decisions.

Product Details

• Amazon Sales Rank: #2891 in Books
• Published on: 2006-03-02
• Original language: English
• Binding: Paperback
• 144 pages

Synopsis
There have been many books written on good business practice. All eminently sensible. All based on logic, common sense and good manners. It is essential if you want to be a supermarket manager. But for those wishing to break new ground, it is not enough. Logic and common sense have a habit of leading us to the same conclusions. If you are going to make your mark on the world you have to start thinking differently. To think differently, you have to think illogically. "Whatever You Think Think The Opposite" looks at life the wrong way in a bid to explain the benefits of making wrong decisions.

About the Author
'Brilliant, bad, charming, irascible and totally off the wall, Paul Arden is an original with extraordinary drive and energy, blessed with a creative genius allied to a kind of common sense that just isn't, well, common' Roger Kennedy, Saatchi & Saatchi Paul Arden spent 14 years as the Executive Creative Director at Saatchi & Saatchi. He was responsible for some of the UK's most successful advertising campaigns -- British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. In 1993 he set up the film production company Arden Sutherland-Dodd. His first book sold over half a million copies. He has a weekly column in the Independent and recently opened a photographic gallery in his hometown, Petworth.

Customer Reviews

Slightly Smug and Ill thought out
Masquerading as some kind of little oracle on thinking outside of the box, some of the statements in this book are facile and philosophically unsound, even though the author is trying to promote thinking outside the box rather ironically. He actually entraps himself and SOME of his viewers inside the box with his comments about,in particular, a certain person called Adolf Hitler.

The authors sometimes smug remarks can grate and create disillusionment. 'Read' it in the shop and form your own opinion, but this book is a bit rubbish to be fair.

Nice pics, shame about the text
Ironically for a book that seeks to encourage new and radical ways of thinking it is full of the same old clichés, platitudes and generalisations. It's got some good pictures, but it's finest quality is it's brevity; you don't waste too much time reading it.

As smug and wrong as its title implies
A collection of misleading anecdotes & fatuous generalisations. If you're really interested, you could spend twenty minutes reading the whole thing in a shop. I doubt you'd consider it worth the time.