Product Description

• AdWords lets every business–from eBay PowerSellers to Fortune 500 companies–create targeted, cost–efficient advertising campaigns on the Web, and accounts for the bulk of Google′s $6 billion in annual revenues
• This all–new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka–ching!
• Topics covered include conducting quick and cheap market research, crafting a message that cuts through the clutter, choosing AdWords settings, bidding on keywords, setting a maximum daily spend, improving the Web page that an ad points to, testing strategies, tracking results, and using Web analytics tools
• Includes an exclusive offer from Google–AdWords credits equivalent to the price of the book–plus a companion Web site with up–to–the–minute AdWords tips and tricks, narrated video walkthroughs, and free trials of the author′s software

Product Details

• Amazon Sales Rank: #129307 in Books
• Published on: 2007-09-21
• Original language: English
• Number of items: 1
• Binding: Paperback
• 408 pages

From the Back Cover
Discover which keywords attract customers and make money

Use your $25 Google AdWords credit to start boosting your bottom line today!

What′s the good word? It′s AdWords, the marketing solution that helps turn clicks into cash by attracting the right visitors to your Web site. This book shows how to find the best search terms to help build your business, as well as how to research your market, build a direct marketing strategy, analyze ad success, and turn a tidy profit.

• Activate and manage an AdWords account

• Determine your market′s profitability

• Write and test your ads

• Measure ad results

• Choose the perfect keywords

• Keep your customers happy

About the Author
Howie Jacobson, PhD, is an Internet marketing strategist who specializes in helping his clients use Google AdWords successfully. He creates direct marketing courses and conducts training sessions on AdWords.

Customer Reviews

Great Book, Good Knowlege, Great Read
I've read many books on pay per click (ppc) advertising and found book this by far the easiest to read/understand. It's well paced and has the human touch, felt more like a conversion than reading an AdWords manual.

Great book & even comes with a companion site for even more knowledge.

This book is a must have if you want to understand AdWords
This book is both informative and fun. Howie Jacobson obviously knows Google AdWords inside and out. The layout is logical and the text easy to understand. It is a must have if you want to unleash the potential of Google AdWords to help your business in the world of eCommerce. If there is something about Google AdWords that you think is unclear or mysterious then this book removes the "mirrors and smoke". I wanted to give it six stars but that wasn't an option. So five stars plus is my rating!

Entertaining as well as Informative
Who would have thought it was possible to make a book on Adwords as entertaining as this? Not only does this provide a How-To guide on setting up Google Adwords, it has some very sensible advice on more general marketing aspects. A really useful read for anyone who is getting involved with internet marketing and Adwords in particular, especially for the first time. Howie Jacobson's tone is encouraging throughout - you know he's used the techniques he's talking about and they worked for him. Best of all, he doesn't take himself too seriously.

There are links to other sources of useful information and tools included, which helps to make sure you'll have the most up-to-date information to hand.
The edition I bought even came with a voucher for Google Adwords although you have to set up a new account to use it.