Product Details

• Amazon Sales Rank: #8872 in Books
• Published on: 2007-03-29
• Binding: Paperback
• 256 pages

Synopsis
Throughout my life I have achieved many remarkable things. Now, I will share with you my ideas and the secrets of my success, but not simply because I hope they'll help you achieve your individual goals. Today, we are increasingly aware of the effects of our actions on the environment, and I strongly believe that we each have a responsibility, as individuals and organisations, to do no harm. I will draw on Gaia Capitalism to explain why we need to take stock of how we may be damaging the environment, and why it is up to big companies like Virgin to lead the way in a more holistic approach to business. In "Screw It, Let's Do It", I'll be looking forwards to the future. A lot has changed since I founded Virgin in 1968, and I'll explain how I intend to take my business and my ideas to the next level and the new and exciting areas - such as launching Virgin Fuels - into which Virgin is currently moving. But I have also brought together all the important lessons, good advice and inspirational adages that have helped me along the road to success. Ironically, I have never been one to do things by the book, but I have been inspired and influenced by many remarkable people.

I hope that you too might find a little inspiration between these pages.

Customer Reviews

A book everyone should read
Whether you are buying this as an inspiritional book or for the autobiographical content, this is one of the best books I have read for a very long time. We all know what a character Richard Branson is, but he is he passionate about what he does, way ahead of his competitors in the environmental arena and does a tremendous amount of good work. I feel for his wife as it must be like living with a human dynamo, but his strong family ties and loyalties come through in this book loud and clear. I have not read Losing my Virginity as had heard it was more about his sexual exploits which really don't interest me, but this book without any bragging on his part is inspirational, educational and will leave you feeling very impressed with this amazing man

Inspiring Stuff
There is a lot to admire about Richard Branson and the success he has enjoyed. Regardless of whether you like him or loathe him, this book is inspirational and a wonderful read. He takes you through a number of life's most harsh lessons and some that he was fortunate to learn before making the mistake. His attitude toward life is sometimes cavalier, as the title suggests. Then again, he has learnt to offset risk and potential failure versus reward. He carries out this assessment before undertaking any new project, business or pleasure. Above all Richard Branson has taken life by the scruff of its neck and enjoyed it. When finishing this book you feel like he has almost dared you to do the same.

This book is clearly laid out and well written. Quick readers will fly through this biography in no time because it flows so well.

I would recommend this book to anyone. It will teach you many valuable lessons while putting a smile on your face.

Wholly recommended!
Richard Branson should need no further introduction to you if you are reading this page. Many of you would have already read "Losing My Virginity", and possibly the unauthorised biography "Branson" by Tom Bower.

If you have read one of these before, you will find that a good part of this new book is repetition (despite the polar differences between the two aforementioned titles). A large proportion of this book is autobiographical, and as such I will focus on the new areas that Branson has discussed, and the differences between this and his previous autobiography.

Firstly, I will touch on the general "feel" of this book. It seems to me to be far more inspirational than the first (which had the possibility of becoming grating at times). The autobiographical content is far more succint (being a much smaller book) and really gives you all that you need to do. Branson also does not feel the need to brag about sexual conquests within this book, as there is an altogether more mature tone, with the book broken down into various chapters each with a motivational quote and action points.

I might appear to be harping on about this book being autobiographical; however it is important to note that this book has been released as a motivational tool rather than an autobiography - I believe that this makes the book far more useful than Losing My Virginity.

Another key difference within this book is that Branson focuses on social responsibility, particularly in relation to the carbon dioxide emissions of his Virgin Airline fleet. I feel that this adds a whole new dimension to this book, and will open the typical readers eyes as to everybodies responsibilities (whether an individual, small business or plc) and to the work being performed in this area.

I would wholeheartedly recommend this book to anybody who enjoyed Losing My Virginity, and also to those who were irritated by the first book and wished that it would be more about Virgin and business than Richard Branson himself.