Product Details

• Amazon Sales Rank: #213071 in Books
• Published on: 2000-01-06
• Original language: English
• Binding: Paperback
• 322 pages

Synopsis
For Labour's spin doctors and image-makers, the transition from opposition to government did not come easily. This book examines the failures and successes of the Labour media machine when faced with the realites of power. It asks whether presentation matters more to the 1997 administration than do the proper procedures of Parliament and government.

Customer Reviews

Not his best work
Having read his previous book Campaign 97 and Soundbites & Spin Doctors, I was looking forward to the latest installment. I was however very dissapointed. It was written for the sake of it and contained more pontification than perceptive analysis.

Very dissapointed with the expensive hardback.

Negativity and egoism
I was very excited to read Mr. Jones book on the Labour spin machine. Having taken an interest in both media and spin I hoped this would be a good book. Mr. Jones' reporting is however in many ways to negative to really be reliable and he makes the mistake of making himself a centerpiece of much of his story. Mr. Jones obviously had his reasons for choosing this kind of storytelling but I feel that if he had placed himself more in the background and tried to write a more objective book the readers would have been better served. There are some interesting aspects to the book but overall it was rather disappointing.

A must for all aspiring spin doctors
When I read this book I realised how much New Labour are prepared to do and say to stay in power. It made my blood boil with anger at the lengths they will go to. It is small wonder their popularity has not waned. This book is required reading for anyone who believes in democracy and a free and impartial press. It is also very handy for aspiring spin doctors.