Product Description

Your customers are going to give you three seconds to make the sale.

Do you know what to say in those three seconds?

The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business–a method that is simultaneously socially responsible and far more effective than "old" marketing. This new way is The Irresistible Offer.

"The Irresistible Offer is the missing link in many marketing books."
—Joe Sugarman, Chairman, BluBlocker Corporation

"The Irresistible Offer reveals secret after proven secret guaranteed to pump fresh power into your sales process."
—John Du Cane, CEO, Dragon Door Publications, Inc.

"As the world′s fastest reader (Guinness Book certified) I′ve read just about every business and marketing book in existence. The Irresistible Offer by Mark Joyner is, by far, the easiest and most powerful. If you want to make a profitable business (any business small or large), The Irresistible Offer should be your starting point."
—Howard Berg, "The World′s Fastest Reader"

"I′ve read every book on marketing printed in the last 150 years. This is the first breakthrough in over fifty years."
—Dr. Joe Vitale, author of The Attractor Factor

"If I had to choose one modern marketing genius to learn from, it would be Mark Joyner. The Irresistible Offer belongs in the hands of everyone wanting to wildly succeed in business."
—Randy Gilbert, a.k.a. "Dr. Proactive" host of The Inside Success Show

Product Details

• Amazon Sales Rank: #153418 in Books
• Published on: 2005-09-23
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 240 pages

Synopsis
Your customers are going to give you three seconds to make the sale. Do you know what to say in those three seconds? The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business - a method that is simultaneously socially responsible and far more effective than "old" marketing. This new way is "The Irresistible Offer". ""The Irresistible Offer" is the missing link in many marketing books." - Joe Sugarman, Chairman, BluBlocker Corporation. ""The Irresistible Offer" reveals secret after proven secret guaranteed to pump fresh power into your sales process." - John Du Cane, CEO, Dragon Door Publications, Inc. "As the world's fastest reader (Guinness Book certified) I've read just about every business and marketing book in existence. "The Irresistible Offer" by Mark Joyner is, by far, the easiest and most powerful. If you want to make a profitable business (any business small or large), The Irresistible Offer should be your starting point." - Howard Berg, "The World's Fastest Reader" "I've read every book on marketing printed in the last 150 years.

This is the first breakthrough in over fifty years." - Dr. Joe Vitale, author of "The Attractor Factor". "If I had to choose one modern marketing genius to learn from, it would be Mark Joyner. "The Irresistible Offer" belongs in the hands of everyone wanting to wildly succeed in business." - Randy Gilbert, a.k.a. "Dr. Proactive" host of "The Inside Success Show".

From the Inside Flap
Tic. Tock.

Tic. Tock.

Tic. Tock.

Three seconds.

That′s all you′ve really got to make the sale.

With consumers bombarded with thousands of marketing messages a day, they have to make purchasing decisions quickly, which means you have to make the sale just as quickly. There′s simply no time for you to make any offer besides the one offer that will work and work quickly—The Irresistible Offer.

But what is The Irresistible Offer? Simply put, it′s the best (and maybe only) true alternative to the traditional form of selling with its sentimental manipulation, marketing trickery, and decreasing effectiveness. The Irresistible Offer is so good and so easy to understand that buying from you becomes a no–brainer for your customers. But it′s not a one–time special or a "unique selling proposition." The Irresistible Offer is the offer that defines your business and becomes your raison d′¿tre.

Want an example? Domino′s Pizza grew from a single store to a $4 billion chain in large part because they gave their customers an offer they couldn′t refuse—"thirty minutes or less" or the pizza was free. The success of that offer is obvious in retrospect. But how do you design The Irresistible Offer for your own business in your own industry? This book shows you how.

In The Irresistible Offer, author and New Marketing guru Mark Joyner defines and explains this revolutionary selling philosophy, uses real case studies to show it in effect, and helps you quickly and easily apply it to your own business. He examines the elements that make up The Irresistible Offer and presents a formula for creating one of your own. Plus, Joyner provides practical tools that allow you to estimate the effectiveness of your offer in advance so you can plan accordingly.

For too long, selling has been about manipulating a message and manipulating a consumer. The Irresistible Offer presents a new, effective, and ethical way to sell based on what you′re selling, not how you′re selling it. Rather than manipulate your customer (who may resent it, after all), Joyner shows you how to manipulate your offer instead—so that customers find it, and your company, truly irresistible.

From the Back Cover
Your customers are going to give you three seconds to make the sale.

Do you know what to say in those three seconds?

The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business—a method that is simultaneously socially responsible and far more effective than "old" marketing. This new way is The Irresistible Offer.

"The Irresistible Offer is the missing link in many marketing books."
—Joe Sugarman, Chairman, BluBlocker Corporation

"The Irresistible Offer reveals secret after proven secret guaranteed to pump fresh power into your sales process."
—John Du Cane, CEO, Dragon Door Publications, Inc.

"As the world′s fastest reader (Guinness Book certified) I′ve read just about every business and marketing book in existence. The Irresistible Offer by Mark Joyner is, by far, the easiest and most powerful. If you want to make a profitable business (any business small or large), The Irresistible Offer should be your starting point."
—Howard Berg, "The World′s Fastest Reader"

"I′ve read every book on marketing printed in the last 150 years. This is the first breakthrough in over fifty years."
—Dr. Joe Vitale, author of The Attractor Factor

"If I had to choose one modern marketing genius to learn from, it would be Mark Joyner. The Irresistible Offer belongs in the hands of everyone wanting to wildly succeed in business."
—Randy Gilbert, a.k.a. "Dr. Proactive" host of The Inside Success Show

Customer Reviews

looks simple, almost too simple, but it works
I perhaps read one marketing book a month, occasionally two. And have done so for the last ten years or so. I also apply what I learn to see if it works and this works. And it works brilliantly well.

I've folded it into all my presentations on marketing and selling because it captures all that needs to be said to cut through the clutter of daily life.

I can't recommend it highly enough for its practicality, simplicity and effectiveness.

If there's a perfect partner for Joyners work it's Doug Hall's 'jump start your business brain'.

con????
I began at the end- with the offer and found I cant get the http offering \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\4397 of software at all....

3 Seconds To Sell
It's simple. The Irresistible Offer must be your starting point for any sale. And from here,
Joyner goes on to explain the basics of good selling and marketing with the
offer as the core component. We're given the example of Domino's Pizza as an
example - well, he'd be silly not to really. But be patient if, like me, you've
heard this one before because he deconstructs this example and uses it to good
effect. We're told how to create the offer, present it, sell it and then sell
it some more with examples of up-selling and cross-selling. Rather strangely,
the later chapters digress to talk about viral marketing and Joyner goes into
some detail on this topic which I thought detracted from the main theme.

The book is written in a clear and concise style - you can't get more concise
than the first three chapters - and quickly engages the reader in the basics
of selling and marketing. The main theme of the book - how to sell you product
or service in 3 seconds or less, is developed over 11 chapters with examples
from some of the great offers in marketing. There is no magic or secret, just
good advice nicely presented and packaged. A good introduction to selling and
marketing and particularly relevant to Internet marketing.

Tetsou