Product Description

How effective is the communication you experience every day? How often have you been bored during a presentation? Failed to win a piece of business that, deep down, you know you should have won? Had a tedious, pointless networking conversation?

Countless times, no doubt. Too much information and not enough relevance is a problem that pervades almost all business communication. You see, the way many people communicate is like filling a bucket with jelly, flinging it at their audience, and hoping some of it sticks. It′s ineffective, it′s irritating and, above all, it′s very messy.

So what′s the answer? More relevance and a lot less jelly. The Jelly Effect teaches you simple, memorable and costless ways to win more attention and more business. Imagine how effective you′d be if you communicated only what was relevant 100 percent of the time. You would be better at talking to others, presenting, networking and selling. You would excel in interviews, meetings and pay–rise discussions. The benefits would be endless.

The Jelly Effect shows you how to raise your game to a different level. You′ll never fling another bucket of jelly again...

PRAISE FOR THE JELLY EFFECT

′The most effective, original and insightful book on business communication that I have ever read.′ ––Dr. Ivan R. Misner, NY Times bestselling author of Truth or Delusion? and founder of Business Network International

′Andy Bounds has a totally unique and inspiring way of communicating. He also has this tremendous ability to help others achieve more when they communicate. Every single person he′s worked with at npower has found his guidance to be immensely valuable, and to have made a real difference.  My advice: read this book – it will help you communicate with, and relate to, people better than ever before.′ ––Heidi Walton, npower, People Development Manager

′They say the definition of genius is the ability to make the complex simple. If that′s the case then Andy Bounds is a genius. This book is packed with insight and ideas that make the whole art of communication and connecting with people both easy to understand and apply. Yes, you′ll have the occasional B.F.O.( Blinding Flash of the Obvious) moment and wonder why on earth you′ve never thought of some of the ideas before...truth is we need some one like Andy with his incredibly easy style of writing to wake us up to the obvious. I defy anyone who reads this book and applies the insights to their own business not to see a increase in both their profit and their profile.′ ––Paul McGee, International speaker and best selling author of S.U.M.O. (Shut Up, Move On)

Product Details

• Amazon Sales Rank: #5975 in Books
• Published on: 2007-04-04
• Original language: English
• Number of items: 1
• Binding: Paperback
• 256 pages

Review
“…good simple tips on subjects like networking, sales and presentations…” (Edge, September 2007)

"This interesting book is much more serious than the title suggests.” (Modus Operandi, Spring 2008)

Review
“…good simple tips on subjects like networking, sales and presentations…” (Edge, September 2007)

"This interesting book is much more serious than the title suggests.” (Modus Operandi, Spring 2008)

From the Publisher
The Jelly Effect gives you simple, proven techniques for
improving your communication and selling ability. Like throwing jelly at a
wall, poor communication just doesn't stick. But there are simple,
memorable, and affordable ways to win more attention and more business. And
anyone can learn them. Every business can benefit from better
communication. The Jelly Effect introduces revolutionary communication and
persuasion techniques from corporate communications superstar Andy Bounds.
You will learn to sell yourself, your ideas and your products or services
to customers, prospects and even colleagues. Exercises, quizzes,
mini-tests, tips and inspiring stories help you master the art of
persuading anyone, individually or in large groups.

Customer Reviews

Flatters to deceive
I read the reviews so decided to try out the book. Lots of big typeface and few words on the page, I have seen too many of these books before. This is effectively 10 powerpoint slides s-t-r-e-t-c-h-e-d into a book. The ideas are fine, but nothing that I have not seen before, in more detail, elsewhere.

I took a look at the author's website, and, surprise, surprise, some of the reviewers here on Amazon are the same people as give him 'testimonials' on his website for his courses. Not sure of the integrity of all involved.

Overall, it's an okay book, but not worthy of the lavish praise heaped on it by some of these 'reviewers'

Teach yourself exercises are a God send
Written in an easy to read format, analogies that everyone can relate to, and easy to learn exercises that should be put into effect every day.

The most insightful part for me is the Presentations chapter. For years I've been trying to tell people not to write scripts on their PowerPoint slideshows. Now, there's a book to tell people why not, what to write, what to show and what to tell. Whenever I have to prepare PowerPoint for any of my clients, I direct them to The Jelly Effect. To help them get their point across in the way they would want to be heard, follow the essential exercises in this book.

This book is constantly referred to and will remain on my work desk for a long, long time.

Simply Superb!
Well, I have to say I am stunningly impressed: I have reads dozens of books on this topic in support of my work as a business coach and trainer - and this is by far the best!

It has sections on effective networking, pitching for sales and business presenting, as well as being packed with tons of top tips for communication in general. This book has the gift of being simple without being simplistic: Every single suggestion will have instant and profound impact on your communication. And the best part is everything has been written in such a way as you can apply it and immediately reap the rewards!

I have recommended this book to all my clients. Buy it - you'll be very glad you did!