Product Details

• Amazon Sales Rank: #12911 in Books
• Published on: 2007-06-11
• Original language: English
• Binding: Paperback
• 96 pages

Customer Reviews

Really Useful Book
There doesn't seem to be much specific advice available to people who do cakes as a hobby and wonder whether they could turn it into a business, but this book is ideal. Even if you're not sure to start with whether running a business is for you, it helps you think through all the thngs you'd need to consider - if you do go ahead, you're more likely to start off on the right footing if you've read this book first.

Even just as a hobby cake decorator, I found it quite useful to think about my cakemaking in a more business like way - eg if friends want to pay for ingredients for a cake I've done them, I think a lot more carefully about the real cost now! It's amazing how much things cost without you even realizing, and though I love my hobby I can't afford to be out of pocket through doing it!

Excellent resource
Regardless of the other review I bought this book, and I am glad I did. It has provided me with some information I didn't consider in the starting of a cake decorating business, and further ideas in the areas I had considered. I don't think there not being any information on websites was detrimental to this book. Cake decorating from home is usually aimed locally and although a website is relevant, I don't think it is the ain marketing tool.

very yesterday very basic very obvious
An easy coffee table type of book to read over a couple of evenings.
Anyone with a bit of basic commonsense will find this book very much states the obvious throughout - if you've already got this far contemplating this type of business then this book won't tell you much (if anything) you haven't considered already.
For me, the main disappointment was the only very slight mention of the web/internet and mail order. The author talks extensively about creating 'brochures', but fails to understand and therefore mention, the power of internet selling and how this affects most businesses nowadays. I came to the fast conclusion the author was probably baking in 1950 and this critical technology has passed her by. She even says something like 'everyone nowadays has a website!' but that's about it. Yes - 'efficient' businesses do, because its a critical influential thing to have with an ever increasing number of customers buying online.
Save your money - buy a book that understands 'modern day' business.