Product Description

Just a decade ago, the term "green building strategy" evoked visions of fringe environmentalism and a high cost for minimal good. More recently, there's been a large shift in perception, an awakening of social consciousness, and a realization that a strategy good for the world can also be good for your bottom line. Green Business Strategy is no longer an option; the future depends on it. This collection of HBR articles gets to the heart of why you should and must put a socially-responsible strategy at the top of your CEO?s agenda.

Product Details

• Amazon Sales Rank: #238932 in Books
• Published on: 2007-11-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 204 pages

From the Back Cover
Just a decade ago, the term "green business strategy" evoked visions of fringe environmentalism and a high cost for minimal good. Now that perception has changed - companies now realize that a strategy good for the world can also be good for the bottom line. Green Business Strategy is no longer an option; the future depends on it. This collection of HBR articles gets to the heart of why you must put a socially responsible strategy at the top of your CEO's agenda.

Customer Reviews

Is this the best HBR can do?
Eight articles, but only two written after 2000 and one of those an incredibly bland piece on green building. The famous Hawkens, Lovins & Lovins paper is worth rereading, but really, with the environment being at the top of the agenda, I thought HBR could have pulled together a much more recent set of insights.