Product Description

This is the first truly comprehensive guide to fundraising management. Uniquely blending current academic knowledge with studies of the best of professional practice, it is essential reading for students and professionals alike.

Product Details

• Amazon Sales Rank: #32206 in Books
• Published on: 2004-02-19
• Original language: English
• Number of items: 1
• Binding: Paperback
• 336 pages

Review
'A serious book by serious authors. The academic rigour of its analysis and thinking is underpinned by the most comprehensive research. At the same time, Fundraising Management is eminently readable and is crammed full of practical tools and models. Required reading for anyone who is or who aspires to be a senior fundraising manager.' - Giles Pegram, Director of Fundraising, NSPCC

'Fundraising Management is a comprehensive guide to the art and science of modern fundraising. It fuses both the traditional and emerging methods of fundraising, supported by the cornucopia of experience of the authors. Integrating theory and practice and blending the historic and contemporary it provides a foundation and reference for both students and practitioners dedicated to of the field of fundraising.' - Eugene R. Tempel, Executive Director, The Center on Philanthropy at Indiana University

'A serious book by serious authors. The academic rigour of its analysis and thinking is underpinned by the most comprehensive research. At the same time, Fundraising Management is eminently readable and is crammed full of practical tools and models. Required reading for anyone who is or who aspires to be a senior fundraising manager.' - Giles Pegram, Director of Fundraising, NSPCC

From the Back Cover
This text is the first truly comprehensive guide to fundraising management, uniquely blending current academic knowledge with the best of professional practice. Much more than a how-to guide, the text is grounded in the critical issues of fundraising to provide readers with a comprehensive overview of modern fundraising planning and practice. The authors offer key analysis of the critical issues of fundraising as well as tools for the practical side of planning fundraising campaigns.

Topics covered include:-

* Individual giving
* Trusts and foundations
* Corporate fundraising
* Direct marketing
* Community marketing
* Campaign Integration

The text includes examples and cases from both the UK and the US, bringing the theory to life. Campaigns discussed include high-profile examples from companies as diverse as RSPCA, Greenpeace, Barnados and the American Cancer Society. In addition, the text works through the planning stages of fundraising to give readers a rounded understanding of fundraising management.

A truly groundbreaking new text in this area, Fundraising Management is essential reading for students of fundraising and nonprofit professionals alike.

About the Author
Adrian Sargeant is Professor of Nonprofit Marketing at Henley Management College and the University of the West of England. He is Chair of the Centre for Voluntary Sector Management and an Adjunct Professor of Philanthropic Studies at the Center on Philanthropy at Indiana University.

Elaine Jay is a Fundraising Consultant and Director of Sargeant Associates Ltd. She has extensive experience of both the agency and the client side of fundraising in a career that now spans over 15 years.