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The Complete Guide to Fundraising Management (Wiley Nonprofit Law, Finance and Management Series)
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| List Price: | £18.99 |
| Price: | £11.15 |
Availability: Usually dispatched within 1-2 business days
Dispatched from and sold by browns-books
Product Description
The comprehensive and practical guide to successful fundraising–revised and updated
The Complete Guide to Fundraising Management, Second Edition provides a user–friendly road map for fundraising success in a highly competitive philanthropic environment. A practical how–to book tailored specifically to the needs of professional and volunteer fundraisers, it moves beyond theory to address the day–to–day problems faced in these organizations, and offers sound advice and proven solutions. The book and accompanying CD–ROM include all the tools, tips, and techniques you need to make your nonprofit stronger and find the resources you need. Inside you will find:
∗ The five principles of fundraising
∗ Resource development strategies
∗ Information management techniques
∗ Tips on prospect identification and market research
∗ Guidelines for running major gift programs
∗ Sections on fundraising by mail, by telephone, and through special events
∗ Capital and endowment campaign key success factors
No matter what your fundraising goal is–whether you need a detailed tour of the entire fundraising process or just a little help here and there–The Complete Guide to Fundraising Management, Second Edition is for you.
Product Details
- Amazon Sales Rank: #429460 in Books
- Published on: 2002-03-27
- Original language: English
- Number of items: 1
- Binding: Hardcover
- 320 pages
Editorial Reviews
Review
"This is the book I wish I had when I started my journey as a developmental professional." (CharityChannel.com, May 2003)
Review
"This is the book I wish I had when I started my journey as a developmental professional." (CharityChannel.com, May 2003)
Synopsis
The comprehensive and practical guide to successful fundraising revised and updated The Complete Guide to Fundraising Management, Second Edition provides a user-friendly road map for fundraising success in a highly competitive philanthropic environment. A practical how-to book tailored specifically to the needs of professional and volunteer fundraisers, it moves beyond theory to address the day-to-day problems faced in these organizations, and offers sound advice and proven solutions. The book and accompanying CD-ROM include all the tools, tips, and techniques you need to make your nonprofit stronger and find the resources you need.
