Product Description

This title contains a book & CD-ROM. With over 1.4 million non-profit organizations in operation in the United States and an estimated 100 million fund raising letters mailed out each year, you may find yourself wondering how you can separate yourself from the hordes of nonprofits clamoring for donations. If you employ the techniques provided in this book, you will ensure that your letter stands out and achieves its goal. In this new, exhaustively researched book, you will learn everything you need to know about formatting a letter, using the word you, structuring a letter, emotional triggers, what works, what does not work, asking for year-end contributions, asking for the right amount, and common pitfalls to avoid. You will learn about follow-up letters, thank you letters, front-end premium letters, back-end premium letters, survey letters, special event letters, petition and protest letters, special appeal letters, renewal series letters, major donor letters, sustainer letters, and lapsed donor letters, as well as letters for recruiting new donors. Additionally, you will learn how to generate the best response, how to phrase your appeals, how to address your letter, how to write strong leads, how to open and close your letters, how to structure your letter, how to use compelling stories to your advantage, how to be personal, how to write with a sense of urgency, and hundreds of other writing tips. The guide provides you with a wealth of sample letters, examples, writing exercises, and forms all of which are included on the companion CD-ROM as well as detailed advice and instructive case studies. By reading this book, you will come to understand your donor and his attitudes. You will ultimately create a successful fund raising campaign and achieve your organization's goals. Whether you are a non-profit focused on the arts, charities, wildlife protection, religion, health, science, literature, or any other field, you will find valuable information in this book.

Product Details

• Amazon Sales Rank: #967001 in Books
• Published on: 2008-04-01
• Original language: English
• Number of items: 2
• Binding: Paperback
• 288 pages