Product Description

The post war Morris Minor, designed by Alec Issigonis was one of the most popular British Cars. 2008 will mark 60 years since the first production models rolled off the production lines at Cowley in Oxfordshire. In this celebratory publication Ray Newell looks in detail at the development of the wide range of models produced during a production run which spanned twenty two years in the UK. Using mainly contemporary materials spanning four decades he transports the reader back to an era when the pace of life was much slower and the marketing of the vehicles was considerably different to the slick advertising of today.The worldwide appeal of this trend setting vehicle is examined in the context of the Export or Die mentality which dominated post war Britain as are the innovative production methods used to ensure that Morris Motors Ltd lived up to their Quality First reputation. Variations from standard specifications are considered with reference to mechanical uprating, different body styles and the use of period accessories to enhance further the comfort and styling of what was dubbed 'The Worlds Supreme Small Car'. Issigonis sketches of the prototype cars, sales brochures, promotional materials, and rare and unusual photographs make this a fascinating book.

Product Details

• Amazon Sales Rank: #299601 in Books
• Published on: 2007-11-30
• Original language: English
• Number of items: 342
• Binding: Hardcover
• 160 pages

About the Author
Ray Newell is a recognised authority on the Morris Minor having written extensively on the subject over a number of years. He is a true enthusiast with a wealth of experience in owning, driving and restoring Morris Minors. He is also the National Secretary of the UK based Morris Minor Owners Club, a position he has held since 1983. Ray has recently written the Morris Minor Essential Buyers Guide in the Veloce series and this new and exciting publication has been compiled to celebrate the land mark achievement of 60 years since the Morris Minor entered production. Using contemporary materials Ray has drawn on his expansive personal collection as well as those of fellow enthusiasts to produce a striking publication which transports readers back to the decades when the Morris Minor was in production.

Customer Reviews

A well loved survivor
Beware! The two other reviews on this page refer to two completely different books from the one published by Veloce, one by the same author, one not. This is evident from the fact that both reviews are dated before this book was published! Having said that, this IS a great book charting a historical survivor from the 1940s (when it was first conceived) with many still running today. There are loads of books and magazines with photos of Minors, so perhaps the best feature of this book is the many contemporary illustrations, often conveying a nostalgic sense of a lost era - if it ever existed. The Mini was an icon and rightly so, but the Minor wormed its way into the hearts of many people as few cars do - perhaps in the post-war period only the Citroen 2CV, the VW Beetle and the Fiat 500 garner the same affection. All popular, yet attaining a classless charisma.

we all love the moggie!
this is a cracking little book, cheap price, a fabulous selection of photos of early moggies through to the 1,000,000th model, and all the variations and light commercials are here. There is even a chapter on overseas production.

Shire never fail to amaze how much they include in their paperbacks, which makes their books bargains!

The front cover pictures a gorgeous blue minor 1000 convertable, that picture alone is worth the retail price!

Morris Minor {Essential Buyers Guide }
If you are a Morris Minor fan and thinking of buying one of these classics then this is THE book for you. Its crammed with very useful infomation of the cars history and what to look for when buying backed by many great photos. Ive read a few of the books on this little classic car but this is heads above them all.

Go for it.

Ken
Wakefield.