Product Description

The authors outline a simple strategic process for making business so highly attractive that perfect customers and clients are naturally drawn right to them. They prove that it is no longer productive or profitable to conduct business using the war-like marketing techniques of targeting customers and outmanoeuvring the competition. Using the strategic attraction planning process any business should be able to attract customers that perfectly fit their organization. "Attracting Perfect Customers" takes you step-by-step through the strategic attraction process. The authors reveal six standards of strategic synchronicity and share simple, fun, easy-to-follow exercises that can be applied to any organization.

Product Details

• Amazon Sales Rank: #428322 in Books
• Published on: 2001-11-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 200 pages

Review
"A refreshing, remarkable approach for those who want to connect with their clients and customers for all the right reasons." - C. Leslie Charles, author of Why Is Everyone So Cranky? "The Strategic Synchronicity process truly guides the most perfect people and events to me easily and effortlessly." - Patty Walters, Senior Consultant, Management Consulting, Shell Services International "Offers a unique and effective method. The results are a win-win for both client and sales professionals." - David E. Hemandez, National Accounts Manager, WorldCom, Inc.

Patty Walters, Senior Consultant, Management Consulting, Shell Services International
“The Strategic Synchronicity process truly guides the most perfect people and events to me easily and effortlessly.”

David E. Hernandez, National Accounts Manager, WorldCom, Inc.
“Offers a unique and effective method. The results are a win-win for both client and sales professionals.”

Customer Reviews

Be a lighthouse
This book was very helpful in understanding the importance of being clear and steadfast in stating what my business is about. How will others find me and make use of my services if I keep changing my mind and my message? The image of a lighthouse standing firm and shining its light is a poweful one.
The book is divided into 3 main sections. The first describes the theory of 'strategic synchronicity' (aka attraction). The second takes you through the process of drawing up your own 'strategic attraction plan' and the third contains 21 daily tips to keep you on track and in focus. Sections 1 and 2 were enormously useful and yielded some excellent results. Section 3 felt rather more padded and my interest tailed off towards the end.
Overall, a useful read that produces results if you do the exercises and maintain focus and effort.

Attracting Perfect Customers
We've all heard of the 20/80 rule, that only 20% of our daily efforts are actually fruitful. If this is true, then why are we spinning our wheels? Why do we drive ourselves insane trying to please fly by night customers? What if there was a different way?

Attracting Perfect Customers looks at those customers who make doing business a pleasure. These individuals not only want what you provide but consider your service valuable. Wouldn't going to work be a pleasure if all your customers were like these people? Then, why not put your efforts into attracting more perfect customers?

Attracting Perfect Customers provides a much needed breakthrough for businesses. Really, it's all about working smarter, using your strengths, making real connections, and being really clear about what you are trying to achieve. The alternative, running blindly about hoping to make a buck here and there, doesn't really make much sense.