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Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas

Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas
By Edward De Bono

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Product Description

Creativity is becoming increasingly important for all businesses as competition intensifies because to act creatively is the best and cheapest way to get added value out of existing resources and assets. In this book, the author brings up-to-date the core concept of his book "Lateral Thinking".

Product Details

  • Amazon Sales Rank: #47984 in Books
  • Published on: 1995-04-10
  • Original language: English
  • Binding: Paperback
  • 352 pages