Strategy Maps: Converting Intangible Assets into Tangible Outcomes
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Average customer review:Product Description
Strategy Maps takes readers to the next level of precision in strategy implementation
Strategy Maps introduces a new tool that has evolved from Robert Kaplan and David Norton’s ongoing research with hundreds of Balanced Scorecard adopters across the globe, and its premise is simple: if you can visually map your strategy, the people within your organization will better understand it and therefore be better able to execute it effectively.
Offers a visual cause-and-effect explanation of what’s working and what doesn’t in a way that everyone in the company can understand. Helps get the entire organization involved in strategy.
Product Details
- Amazon Sales Rank: #17062 in Books
- Published on: 2004-01-01
- Original language: English
- Number of items: 1
- Binding: Hardcover
- 454 pages
