Product Details
Strategy Maps: Converting Intangible Assets into Tangible Outcomes

Strategy Maps: Converting Intangible Assets into Tangible Outcomes
By Robert S. Kaplan, David P Norton

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Average customer review:
This is the follow up work to Balanced Scorecard reviewed above. It provides a superb outline of ways to link the key tasks of management (operations?) and the metric gained from having a balanced scorecard. It is also usable in "stand alone" mode as a guide to mapping your strategy. Using maps strategically, as in using them to plan complex journeys, allows you to connect together finance, core business, HR and innovation continuous improvement in an integrated "golden thread" that helps so many of our best companies sustain themselves through constantly changing operating enviroments. This book provides clear and precise guidelines on what you need to do and how to implement it across your business whatever sector of industry you work in.

Product Description

Strategy Maps takes readers to the next level of precision in strategy implementation

Strategy Maps introduces a new tool that has evolved from Robert Kaplan and David Norton’s ongoing research with hundreds of Balanced Scorecard adopters across the globe, and its premise is simple: if you can visually map your strategy, the people within your organization will better understand it and therefore be better able to execute it effectively.

Offers a visual cause-and-effect explanation of what’s working and what doesn’t in a way that everyone in the company can understand. Helps get the entire organization involved in strategy.


Product Details

  • Amazon Sales Rank: #17062 in Books
  • Published on: 2004-01-01
  • Original language: English
  • Number of items: 1
  • Binding: Hardcover
  • 454 pages