|
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
|
| List Price: | £19.99 |
| Price: | £13.86 & eligible for FREE Super Saver Delivery on orders over £5. Details |
Availability: Usually dispatched within 24 hours
Dispatched from and sold by Amazon.co.uk
57 new or used available from £7.00
Average customer review:
Product Description
Written by the business world's new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today’s crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth. And the business world has caught on- companies around the world are skipping the bloody red oceans of rivals and creating their very own blue oceans. With over one million copies sold world wide, Blue Ocean Strategy is quickly reaching "must read" status among smart business readers. Have you caught the wave?
Product Details
- Amazon Sales Rank: #8478 in Books
- Published on: 2005-01-01
- Original language: English
- Number of items: 1
- Binding: Hardcover
- 256 pages
