Product Details

• Amazon Sales Rank: #103177 in Books
• Published on: 1987-05-21
• Original language: English
• Binding: Paperback
• 208 pages

Customer Reviews

The life support system for any aspirant copywriter.
In this book, Alistair Crompton has successfully captivated the reader with his examples and his style of writing. One of the best examples of the golden rule of writing copy 'Your writing should resemble a personal conversation'. Though aspects like internet and television have not been given thier due in this book, i would recommend it to you for the fact that this book guides the new entrant through the various creative approaches of advertising. What makes this book stand out is the fact that jargons have done away with and even the so called lay man would be able to relish its content.