Product Description

The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses.

Product Details

• Amazon Sales Rank: #128609 in Books
• Published on: 1998-07-17
• Original language: English
• Number of items: 1
• Binding: Paperback
• 304 pages

Customer Reviews

I first read this classic book nearly 20 years ago...
I had forgotten how much of my own work as a copywriter has been influenced by it. The 5th edition is full of commonsense advice and updated examples of Caples's principles at work in the real world. And what a thrill to discover my own work cited for "doing everything right" (Select Comfort ad, p 10.). Thanks for keeping Caples ideas alive for another generation.

The best book on advertising ever written.
Dealing with the hocus pocus of ad agencies is mind numbing from a marketer's perspective. This book gives you the specifics to challenge their "expertise." The most important part of this book is that the underlying objective of advertising is "to create sales". You will not find that in most modern advertising books. Excellent book.

An excellent book on the basis of Copywriting
Caples was one of the most capable men to write on the effectiveness of advertising. Because he worked in direct-mail advertising most of his life. The book is full of Gems and suggestions that are as applicable today as they were in his days. Tested Advertising Methods is as basic to advertising as the alphabet is to mankind.

I also suggest; How to make you advertising make money also by Caples and Ogilvy on Advertsing by David Ogilvy.