Product Details

• Amazon Sales Rank: #113534 in Books
• Published on: 2009-07-23
• Binding: Paperback
• 176 pages

Review

Keep it clear, keep it simple, make it brilliant and original.  I’ve been saying that for years.  It’s a real joy to find that Roger and I think alike.  Read the book and learn. Yes, it is brilliant.

Wally Olins - Chairman, Saffron Brand Consultants

Most of us reckon we can write. Wrong. But here’s book that will help you be persuasive, interesting and brilliant in print, then help you do it again, and again, and again.

Michael Johnson, johnson banks

From the Back Cover

Craft the most effective copy imaginable.

If you’ve ever tried to create a really persuasive piece of copy that grabs your reader’s attention, then you’ll know it’s harder than it looks. Wouldn’t it be helpful to have an expert on hand to reveal all their tips and tricks? To coach you through the entire process? Someone to tell you how the professionals really do it? Well, that’s exactly what this book does.

Brilliant outcomes

• Excite and persuade people with words
• Learn the trade secrets of top-notch writers
• Get results by getting people to read and act on your words

‘Keep it clear, keep it simple, make it brilliant and original.  I’ve been saying that for years.  It’s a real joy to find that Roger and I think alike.  Read the book and learn. Yes, it is brilliant.’ Wally Olins, Chairman, Saffron Brand Consultants

Customer Reviews

Brilliantly brilliant
There's been a bit of a glut of books on copywriting recently, and the quality is patchy, to say the least. Roger's book, however, bucks the trend. It's jam-packed full of sensible, useable advice for the aspiring commercial writer and written in a perky winning style. Roger has managed to make eminent sense of a rather unpredictable line of work, and by the time you've got to the end, you'll have a clear idea of the all the dos and don'ts. I should know... I've been at it for years and feature as one of the `brilliant' copywriters interviewed in the back section.

Unquestionably brilliant copywriting
This book does just what it says on the cover explains copywriting brilliantly.
It will be my "bible" as I attempt to carve out a career in copywriting.
Thank you Roger for such a user friendly guide to what is a complex and cutthroat field.
If you only buy one manual on copywriting, I recommend BRILLIANT COPYWRITING by Roger Horberry.
It's a must!

Read it all in one go!
I bought this book whilst on a train journey from Manchester to London, it kept me riveted both there and back!

I needed to improve my copywriting skills and thought the book was thoroughly enjoyable, informative and covered in depth the many aspects of copyrighting.....

I liked the way he took you through the process of copywriting, providing good examples and tips. Finally, experienced copyrighters were able to share their valuable experience and "copyrighting gems", via a series of interviews.

What i particulary liked is the step by step method of "creating an idea" - i never really knew there was a process you could use to actually create an idea.....its so helpful! I have become clearer on what is a compelling piece of copyrighting and enjoy using my newly developed skills.

Its great to read a book by someone who encourages self belief......... i could almost visualize roger talking to me......... which, (as i now know) is at the heart of every good piece of copyright.

I would thoroughly recommend the book and it will be an indespensible tool in helping me develop my new career!