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Teach Yourself Copywriting (TY Business Skills)
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| List Price: | £9.99 |
| Price: | £4.91 |
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Product Description
Fully revised for today's practical copywriting requirements, Teach Yourself Copywriting reveals some of advertising's greatest creative secrets.
From planning to implementation, it will guide you step-by-step through copywriting skills for a range of disciplines, including:
- the internet
- radio and TV
- business-to-business
- public relations
- recruitment
- charities
Throughout the book you'll find quick tips summarizing what you have read and exercises for you to do. A practical glossary with useful addresses will help you to build you skills even further.
Product Details
- Amazon Sales Rank: #211064 in Books
- Published on: 2003-06-27
- Original language: English
- Binding: Paperback
- 336 pages
Editorial Reviews
Review
"Compulsory and compulsive reading." -- Jamie Dow, Brand Development Centre "Plenty of nuggets and well worth keeping close to hand for inspiration" -- Institute of Direct Marketing "Perfectly explains how copywriting works." -- Daily Telegraph
Review
"Compulsory and compulsive reading." (Jamie Dow, Brand Development Centre )
"Plenty of nuggets and well worth keeping close to hand for inspiration" (Institute of Direct Marketing )
"Perfectly explains how copywriting works." (Daily Telegraph )
Daily Telegraph
"Perfectly explains how copywriting works."
Customer Reviews
School Book
Compared with the other books I have read on copywriting this doesn't inspire. There is lots of content but I didn't think there was a particularly strong tone of voice. You definitely could learn from this book but it reminds me of academic school books. I won't pick it up again.
The Bible for Budding Copywriters
When I decided I wanted to be a copywriter this is the book I bought. It is the industry standard guide. My well thumbed copy has been invaluable to my career in the creative industry.
Gabay's consise and incisive tutorials are a great guide to the profession for budding copywriters and established professionals. It comes highly recommended.
Gabay's done it again - even better than the first edition
The definitive book on copywriting. It includes everything you'd ever want to know. Written clearly and consisely, it is perfect for anyone working in advertising and marketing.
A total must
