Product Description

Fully revised for today's practical copywriting requirements, Teach Yourself Copywriting reveals some of advertising's greatest creative secrets.



From planning to implementation, it will guide you step-by-step through copywriting skills for a range of disciplines, including:

- the internet

- radio and TV

- business-to-business

- public relations

- recruitment

- charities



Throughout the book you'll find quick tips summarizing what you have read and exercises for you to do. A practical glossary with useful addresses will help you to build you skills even further.

Product Details

• Amazon Sales Rank: #92984 in Books
• Published on: 2003-06-27
• Original language: English
• Binding: Paperback
• 336 pages

Jamie Dow, Brand Development Centre
"Compulsory and compulsive reading."

Review
"Compulsory and compulsive reading." (Jamie Dow, Brand Development Centre )

"Plenty of nuggets and well worth keeping close to hand for inspiration" (Institute of Direct Marketing )

"Perfectly explains how copywriting works." (Daily Telegraph )

Daily Telegraph
"Perfectly explains how copywriting works."

Customer Reviews

The Bible for Budding Copywriters
When I decided I wanted to be a copywriter this is the book I bought. It is the industry standard guide. My well thumbed copy has been invaluable to my career in the creative industry.

Gabay's consise and incisive tutorials are a great guide to the profession for budding copywriters and established professionals. It comes highly recommended.

The best book on copywriting and marketing ever
This book is a must if you want to learn the inside secrets about copywriting and effective advertising.marketing. It tells you everything you need to know and gives you tips on things that you never thought possible. It is ideal for business students and also for students who want to learn about how english is applied to marketing and commerce. It is full of interesting lessons and would be ideal for any person already working in advertising or looking to get into the business

Gabay's done it again - even better than the first edition
The definitive book on copywriting. It includes everything you'd ever want to know. Written clearly and consisely, it is perfect for anyone working in advertising and marketing.

A total must