Product Description

These days, we all need the ability to argue a case effectively in writing. Drawing on his long experience as a leading copywriter, Lindsay Camp shows how it's done - whether the "end product" is a glossy magazine ad, a new business proposal, a page for the company website, or just a hasty email to your boss. Engaging, entertaining and - as you'd expect - highly persuasive, Can I Change Your Mind? will change the way you think about the words you use for ever.
Thanks very much for taking the time to get this right.

Product Details

• Amazon Sales Rank: #4248 in Books
• Published on: 2007-04-30
• Number of items: 1
• Binding: Paperback
• 224 pages

Review
'This is a cunning, masterly and hugely readable book. You'll learn at least as much from how he writes as from what he writes about and that's saying a great deal. 'I hope it's read by every marketing manager, sales director, customer relations officer and chief executive in the land.' --Jeremy Bullmore, columnist for "Campaign", "Management Today" and "The Guardian"

Jeremy Bullmore, columnist for Campaign, Management Today and The Guardian
"A cunning, masterly and hugely readable book . . . I hope it's read by every marketing manager, sales director, customer relations officer and chief executive in the land."

Management Today, September 2007
"A masterpiece in persuasive writing."

Customer Reviews

Completely persuaded
I almost never read books in one go but from the start this book just hooks you. There are two things which appealed - firstly the obvious one about showing you what it means to write persuasively. It does this rather less like an instruction manual or style guide but more as a philosophy - nothing complicated or revolutionary (but as the writer points out nothing ever is) but all the same inspirational.
Secondly I couldn't help but like Lindsay Camp as a very witty , talented human. I did find myself asking whether I was reading the book to get some kind of value from it (ie learn to write more persuasively) or whether I was reading it because it was just enjoyable. In the end the two things merged into each other - brilliant.

Written communication just became much more understandable
I've read many books on writing and this is up there with John Simmons. If you write anything, even an e-mail to a colleague, I would suggest that you can become more effective in achieving your outcome by reading this.

Quite rightly, as Lindsay points out, most of us don't give much of a thought to a piece of communication before we write it. This book will allow you to start to think clearer before writing. It won't teach you grammar and punctuation but it will hopefully allow you to understand how to engage with the person (or people) at the other end.

I haven't felt this passionately about a book for quite some time so the author can obviously walk the walk too. Highly recommended.

I'm sold
Lindsay may have shot himself in the foot by writing this book. By reading Can I Change Your Mind, you will improve massively in the art of persuasive writing. And if everyone in the design/advertising/marketing industry read this, I'm sure Lindsay would soon be sat at home for days on end, waiting for the phone to ring.

Great book.