Product Description

Tips on writing to consumers and business–to–business

Create captivating, results–oriented, sales–generating copy

Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You′ll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more.

Discover How To:
∗ Write compelling headlines and body copy
∗ Turn your research into brilliant ideas
∗ Create motivational materials for worthy causes
∗ Fix projects when they go wrong
∗ Land a job as a copywriter

Product Details

• Amazon Sales Rank: #98453 in Books
• Published on: 2004-10-29
• Original language: English
• Number of items: 1
• Binding: Paperback
• 384 pages

From the Back Cover
Tips on writing to consumers and business–to–business

Create captivating, results–oriented, sales–generating copy

Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You′ll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more.

Discover How To:

• Write compelling headlines and body copy
• Turn your research into brilliant ideas
• Create motivational materials for worthy causes
• Fix projects when they go wrong
• Land a job as a copywriter

About the Author
Jonathan Kranz is the principal of Kranz Communications, an award–winning writing firm that helps leading agencies tackle their most difficult marketing, advertising, and public relations assignments in numerous consumer and B2B industries.