Product Description

Create dramatic sales improvements by adopting the powerful 'direct response' methods revealed in these pages. They really do 'steal' customers from your competition - and best of all, they do it ethically.

If you engaged copywriter and author Carol Bentley to create your marketing material you would have to pay £16,500. Now YOU can discover her best-winning secrets for yourself.

Revealed in its pages:
* 8 little-used ways to get customers to say "Yes" today
* 79 words & phrases compel people to read your letter or advert
* How you can make your offer irresistible with these 13 techniques
* 28 link phrases to make your letter flow
* 31 point order-form checklist - get 31/31 & your order form increases your sales dramatically
* Discover the 9 elements to make your advert out-perform your competition
* 9 biggest mistakes people make in newsletters - and how to avoid them
* How you can make the high performance of your letters and adverts predictable!

Product Details

• Amazon Sales Rank: #109637 in Books
• Published on: 2005-11-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 180 pages

From the Publisher
This is probably one of only 5 or 6 books I’ve ever seen in the world that explains vividly how to increase the response that your advertising, your sales letters, your website, your email communications, and your brochures result in by, what is seeming to be a minimum of around 20% to 25%, sometimes 200%, 400%, 500%, even 600%, and often more.

What fascinates me is this book by Carol Bentley reveals that virtually any company, yours included, can - for the very same marketing expenditure - increase market share and marketing response by, as I say, anything from 20% to over 600%.

If the reader follows the workshop activities, then by the end of the book, which is very easy to read, even the most sceptical business writer has a letter and response form that can gain impressive results.

Carol's money-back guarantee demonstrates her belief in this writing methodology.

From the Author
I’ve been using these techniques for many years and have had considerable success, both for myself and my clients.

I've always felt that many more business people could create their own impressive success stories once they knew how to make their letters and adverts so vibrant and compelling people will respond, which is why I wrote this book.

Customer Reviews

Keep this at the ready
Makes the difference between doing what seems to make sense, and doing what WORKS. It's worth buying this book for Chapter Seven's insights on long letters alone, but the useful resource on page 55 has made my copy dog-eared from months of use. Anybody who writes sales copy would find this an approachable resource.

Be a super copywriter
Without doubt, this book is an essential read for anyone who may ever need to write a sales letter, draft an advertisement or even write a product description. Every chapter is a gem and because the author uses the techniques described in the book to present the information in the book, it's instantly obvious to the reader just how powerfull they are and how easy to apply. Using the information and techniques from the book, I can honestly say that our new style sales letters are a vast improvement on earlier letters and are already showing improved response ... this book will pay for itself over and over again

Do you want to double your sales?
There are so few business books that really help the reader not only understand a subject, but provide the confidence to "have a go." Carol's book does both extremely well.

As a business and marketing consultant I read many books. This is easy to read and don't be fooled by the number of pages. Carol has packed years of experience into the 160 pages which I would value in excess of £1 million. She presents so many powerful tried and tested concepts in a very succinct way.

I urge you to purchase a copy today so that you too will soon be writing killer copy and doubling your sales.