Product Description

Create dramatic sales improvements by adopting the powerful 'direct response' methods revealed in these pages. They really do 'steal' customers from your competition - and best of all, they do it ethically.

If you engaged copywriter and author Carol Bentley to create your marketing material you would have to pay £16,500. Now YOU can discover her best-winning secrets for yourself.

Revealed in its pages:
* 8 little-used ways to get customers to say "Yes" today
* 79 words & phrases compel people to read your letter or advert
* How you can make your offer irresistible with these 13 techniques
* 28 link phrases to make your letter flow
* 31 point order-form checklist - get 31/31 & your order form increases your sales dramatically
* Discover the 9 elements to make your advert out-perform your competition
* 9 biggest mistakes people make in newsletters - and how to avoid them
* How you can make the high performance of your letters and adverts predictable!

Product Details

• Amazon Sales Rank: #28410 in Books
• Published on: 2005-11-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 180 pages

Synopsis
I Want To Buy Your Product. Have You Sent Me A Letter Yet? How to create powerful sales letters, advertisements, flyers, brochures, web pages and newsletters that persuade hundreds, or even thousands, of customers and clients to buy from you!

From the Publisher
This is probably one of only 5 or 6 books I’ve ever seen in the world that explains vividly how to increase the response that your advertising, your sales letters, your website, your email communications, and your brochures result in by, what is seeming to be a minimum of around 20% to 25%, sometimes 200%, 400%, 500%, even 600%, and often more.

What fascinates me is this book by Carol Bentley reveals that virtually any company, yours included, can - for the very same marketing expenditure - increase market share and marketing response by, as I say, anything from 20% to over 600%.

If the reader follows the workshop activities, then by the end of the book, which is very easy to read, even the most sceptical business writer has a letter and response form that can gain impressive results.

Carol's money-back guarantee demonstrates her belief in this writing methodology.

From the Author
I’ve been using these techniques for many years and have had considerable success, both for myself and my clients.

I've always felt that many more business people could create their own impressive success stories once they knew how to make their letters and adverts so vibrant and compelling people will respond, which is why I wrote this book.

Customer Reviews

Keep this at the ready
Makes the difference between doing what seems to make sense, and doing what WORKS. It's worth buying this book for Chapter Seven's insights on long letters alone, but the useful resource on page 55 has made my copy dog-eared from months of use. Anybody who writes sales copy would find this an approachable resource.

Small and sweet, but packed with great advice!
This is only a little book, and you wouldn't think that something so small would be able to cover very much material. Don't be fooled! Bentley clearly has experience in bucketloads, and she's distilled it all into these 160 pages.

The style is easy to read, and the advice she gives is easy to follow. But more important - the book is full of advice, tips, and even attitudes which seem obvious when you read them, but which you'd never work out for yourself if someone hadn't told you. (And, when you compare some of the sales letters you receive every day with the advice in the book, you can see how few other people understand this stuff!)

Overall, a well-deserved five stars for an outstanding book.

A Treasure Trove of Ideas
Carol Bentley's book is what I call 'delve-able'. It's individuality allows you to delve into a Chapter to seek inspiration or just check something out.