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Ben and Jerry's Double-dip: Lead with Your Values and Make Money Too
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| List Price: | £8.99 |
| Price: | £6.24 & eligible for FREE Super Saver Delivery on orders over £5. Details |
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Dispatched from and sold by Amazon.co.uk
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Average customer review:
Product Description
Commercial success need not come at the cost of human value. Just ask Ben and Jerry, whose first ice cream shop in an abandoned Vermont gas station grew into a $160 million business. In this book they explain what they call "value-led business".
Product Details
- Amazon Sales Rank: #236181 in Books
- Published on: 1999-02-02
- Original language: English
- Number of items: 1
- Binding: Paperback
- 304 pages
Customer Reviews
Follow the Leader!
This is the 'must-have' book for those not only interested in Ben and Jerry themselves, but the way in which they've built up their company and the ideas behind their business management.
Page after page, the book gives useful insights into the best ways to create a business which is not only successful, but one which is led by it's own awareness and values.
I would definately recommend this book to all those wanting more information on this remarkable company and the story behind it, or those who simply wish to know that little bit extra about the ice-cream that everybody loves!
