Product Description

Having toppled the bookselling giants on–line, Jeff Bezos is now leading Amazon.com
its list, not to mention a makeover for the web′s most recognisable site, is Amazon
pushing its luck or positioning for the future of e–commerce? The so–called ′market
correction′ has questioned the future of e–retailing, but for Amazon the future is still
bright.
Now completely updated for this new edition, Business the Amazon.com Way shows
how Jeff Bezos is leading Amazon into the harvesting phase, promising a great ride for
investors, a great experience for shoppers and a model for entrepreneurs and business
leaders everywhere.

Product Details

• Amazon Sales Rank: #147580 in Books
• Published on: 2001-10-29
• Original language: English
• Number of items: 1
• Binding: Paperback
• 232 pages

Amazon.co.uk Review
Business people are incurably nosy about their peers which is why airport bookstores are crammed with books purporting to reveal the innermost secrets of the corporate elite de nos jours. Rebecca Saunders has previously unearthed the "secrets" which guided Michael Dell to success as the man who first started selling computers on the Net. Now she has turned her attention to Jeff Bezos, founder of Amazon, and the Web's most talked-about entrepreneur. Her book contains one great insight--that Amazon is much more like a department store than a bookshop--and provides an interesting, if somewhat breathless, account of the origins and growth of the company, interspersed with formulations of the "10 Secrets" which allegedly explain its remarkable rise to corporate prominence. "Live and breathe e-commerce" is Rule One, for example, while Rule Seven exhorts us to "Develop unbeatable logistics". They all look plausible but then so is motherhood and apple pie. One is left with the feeling that if success in business could be attained by following rules then we would all be as rich as Jeff Bezos. He must be doing something right, though. Otherwise you wouldn't be reading this. --John Naughton

From the Inside Flap
Having toppled the bookselling giants on–line, Jeff Bezos is now leading Amazon.com into uncharted territory. With pharmaceuticals, web auctions and multimedia added to its list, not to mention a makeover for the web′s most recognizable site, is Amzon pushing its luck or positioning for the future of e–commerce? The so–called ′market correction′ has questioned the future of e–tailing, but for now the future for Amazon looks bright.

Now completely updated for this new edition, Business the Amazon.com Way shows how Jeff Bezos is leading Amazon into the harvesting phase promising a great ride for investors, a geat experience for shoppers and a model for entrepreneurs and business leaders everywhere. Rebecca Saunders reveals even more secrets, deals, schemes and dreams of one of the world′s web superstars. Business the Amazon.com Way is at once an inspiring and engaging insight into the ingredients of success and source of invaluable business lessons for the next generation of winners.

From the Back Cover
Ten secrets of the world′s most astonishing web business:

Live and breathe e–commerce

Fill the place with entrepreneurs

Focus

Brand the site

Get and keep customers by offering great value

Develop Unbeatable Logistics

Stay Lean

Practice Technoleverage

Constantly Reinvent the Business

Grow with the Best

Customer Reviews

Rehashed Outlines of Old Newspaper and Magazine Stories
When a publisher doesn't like your book proposal, the way they try to let you down easily is to tell you it would make a good magazine article. Why would a publisher take on a book whose sources are newspapers, magazines, and books from an author who tell us she doesn't like to buy books on line from Amazon.com to write about a company that started as an on-line bookseller? Since you are obviously a fan of Amazon or you would not be reading this review, my opinion is that you could probably write a better history of the company and its success pattern than this book did based on your own experiences with the company.

Given that everything in the book was from public sources, I could not understand how the author could call her points "secrets." But here they are:

(1) Understand e-commerce (2) Build an entrepreneurial team (3) Focus (4) Brand the site (5) Get and keep customers by offering value (6) Set up a distribution network (7) practice frugality

(8) practice technoleverage (improve your performance with technology) (9) constantly reinvent your business model (10) add strategic alliances and acquisitions.

What does that tell you that you didn't know before?

On the interesting question of whether Amazon.com will be able to sustain the cashflow losses, the author says nothing other than that the harvesting period is still ahead.

I compared this book to the book, Amazon.com, which had its own weaknesses, and found that this book lacked an authentic voice of reflecting what is different about the company it studies. Where are the anecdotes, the polls of customers, powerful material from message boards, and quantitative analyses of what happened? Even if Amazon.com executives would not talk to her, you can certainly do better than this.

Oh, by the way, the facts were not well checked. Those I was familiar with were usually wrong. So you can't even rely on this book for baseline information.

I can go on with more reasons not to buy and read the book, but I don't want to waste your time. You have better things to do.

In the same way that many Web Sites won't become valuable businesses, many books about Web businesses aren't going to do any better. Here is a fine example of that observation.

After the "DIRECT FROM DELL" the folow up is here
Yes, if you are interested in Michael dell miraculous story,you have to read what this book have to offer.Good on details it`s a book both for business people and techies.

not exactly what I expected
After hearing so much about the story of Jeff Bezos and his company I wanted to find out about the man behind it. Instead I was informed of how the author recommends you should setup a site, which in itself is very well detailed and does come up with some valid points. I was surprised to find that the author had not met with Bezos and was unable to get a real insight into how he set up the most successful Web Company to date. I should love to read about Bezos without the opinion of the author.