Product Description

The first book about this phenomenally successful budget airline. Aurum's 2004 book on the rise of Ryanair has already sold 20,000 copies; ITV primetime reality TV series Airline about easyJet gains a huge audience; By a distinguished international journalist; Comprehensive interviews with everyone from pilots to cabin crew and top airline industry competitors; Impulse-buy price for airport bookshop market The low-cost aviation market in Britain took off thanks to two airlines: easyJet, based at Luton, and Ireland's Ryanair. Aurum has already had huge success with its 2004 book on Ryanair, which was a number-one bestseller in Ireland and is now in its seventh printing. Now, it publishes the first account of the rise of easyJet. easyJet has always been a colourful enterprise, thanks to both its charismatic and self-promoting Greek founder, Stelios Haji-Oannou, and its bright orange planes and publicity material. Beginning as a modest low-cost operation with a couple of elderly leased 737s between Luton and Glasgow, it is now one of the biggest airlines in Europe. It has brought not only Spain, Portugal and the Highlands of Scotland within reach of every traveller's pocket, but has also recently opened up the new member countries of the EU to tourism and cheap business travel with regular flights to Slovenia, Estonia and Hungary. This is the story of easyJet's business success, the flamboyant stunts it has used to steal a march on its competitors, and the wider social changes its cheap flights have brought about.

Product Details

• Amazon Sales Rank: #104384 in Books
• Published on: 2005-10-12
• Original language: English
• Number of items: 1
• Binding: Paperback
• 256 pages

About the Author
Lois Jones is a reporter for Bloombergs, and the author of Cannibal, the story of the recent cannibalism case in Germany, published by Berkley in Spring 2005. She lives in Munich.

Customer Reviews

Excellent study
This book is ideal as a business book, for people who have started or are running their own business or just lovers of low cost airlines and what they stand for.

Lois Jones accurately maps out the rise and rise of easyjet. I found their business strategy particularly interesting and how it differs markedly to that of Ryanir - read the book to find out.

A good and intersting read.
I read this over the space of a week and found it well written and interesting. The only thing i found a little frustrating is that seemingly only the first half of the book is really about easyjet & stelios and then it becomes more of a general overview of the low cost sector and it`s impact on tourism and business opportunities. Still a decent read for anyone interested in the aviation business and i would recommend it.

Save Your Money
This books is a narrative sequence of events rather than a real story. It seems the author compiled newspaper clippings of this story and turned them into a book. Very disappointed.