|
Electronic Commerce: 2008 : a Managerial Perspective
|
| List Price: | £52.99 |
| Price: | £48.44 & eligible for FREE Super Saver Delivery. Details |
Availability: Usually dispatched within 24 hours
Dispatched from and sold by Amazon.co.uk
19 new or used available from £31.99
Average customer review:
Product Description
For undergraduate and graduate courses in Electronic Commerce.
Electronic Commerce 2008, the #1 best seller in the business school market, offers a comprehensive managerial approach to electronic commerce. This new edition emphasizes the impact that social computing is having on the business world and global economy.
Product Details
- Amazon Sales Rank: #255159 in Books
- Published on: 2008-01-03
- Original language: English
- Binding: Paperback
- 1008 pages
Customer Reviews
Recommended for a Marketing Degree
This book was a suggested core text book for my final year (BA in Marketing), to say I was disappointed was an understatement but I believe this may not be the fault of the authors. This book deals very specifically with operations, processes and simple explanations of electronic commerce in broad terms. If you after a book which deals with the strategic management of e-commerce this isn't for you.
Great Book
The book is very useful especially if you are in the IT field. Very detailed and not complex that you need further explanation.
