Marketing Principles & Practice
The general principles and management methods of marketing. Marketing is offered as a fundamental organisational philosophy that involves market orientation, competitive advantage, and innovation, going far beyond mere marketing communications campaigns.
MarketingSocial Marketing: Why should the Devil have all the best tunes?: The PotentialPrinciples and Practice of Marketing
Marketing
by Paul Baines
£38.71
Social Marketing: Why should the Devil have...
by Gerard Hastings
£26.41
Principles and Practice of Marketing
by David Jobber
£43.99
Contemporary Issues in Marketing and Consumer BehaviourMarket Segmentation
Contemporary Issues in Marketing and Consum...
by Elizabeth Parsons
£28.15
Market Segmentation
by Malcolm McDonald